The Changing Role of Marketing
What exactly is the role of marketing within an organization? Academic views and corporate practice have often been out of alignment. That’s never been truer than today as the world has become flatter, governments have increasingly shaped policy, supply chains have globalized, and customer demand rather than supply have shaped corporate growth. Defining the role of marketing in firms today is one of the 7 Big Problems identified by the AMA.
Join Eric Majchrzak, CMO of Beach Fleischman, for a lively discussion about why we need to re-examine the role of marketing. We will explore what’s possible and what is already happening in some firms.
1. Marketing vs. non-marketing issues and tasks
2. What a world-class marketing organization looks like
3. The impact of the changing role of marketing within the corporation
Program begins promptly at 5:15 pm. Please arrive early for check-in beginning at 4:45 pm.