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The Changing Face of the Asian Consumer

Columbia Business School's Center on Global Brand Leadership

Wednesday, April 9, 2014 from 6:00 PM to 8:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Students/Staff/Faculty Ended $10.00 $0.00
Columbia alumni Ended $20.00 $0.00
General public Ended $30.00 $0.00

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Event Details

The Changing Face of the Asian Consumer

The Changing Face of the Asian ConsumerPresented by the Center on Global Brand Leadership

April 9, 2014
Ogilvy & Mather, 636 11th Avenue
New York, New York

Cost: $10 students; $20 alumni; $30 general public
(includes light food, wine & beer)

As Asia continues its economic growth, Asian consumers and brand building in Asia are becoming the focal points of business and commerce. Join Prof. Bernd Schmitt as he present insights from his new book titled “The Changing Face of the Asian Consumer,” which details strategies that can help companies navigate and maneuver the complex and diverse landscape that is Asia.

  • Find out what middle-class consumers want—and what they buy—when their incomes rise.
  • Learn why Asians are collectivists who are becoming increasingly individualistic.
  • Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists, and Traditional Futurists.

 

In addition, the event features a practitioner’s panel that will discuss their efforts to grow brands in the Asian marketplace:

Colin Mitchell
Worldwide Head of Planning
Ogilvy & Mather
Brian Buchwald
Founder and CEO
Bomoda

 

For additional questions and information send an email to: contact@globalbrands.org

Have questions about The Changing Face of the Asian Consumer? Contact Columbia Business School's Center on Global Brand Leadership

When & Where


Ogilvy & Mather
636 11th Avenue
New York, NY 10036

Wednesday, April 9, 2014 from 6:00 PM to 8:30 PM (EDT)


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Organizer

Columbia Business School's Center on Global Brand Leadership

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center fosters a community of researchers, alumni, students, and global business leaders to advance new knowledge, promote widespread learning, and serve as a forum to address the many challenges of brand building, brand management, and strategic marketing.

The Center on Global Brand Leadership was founded in 1999 at Columbia Business School under the direction of Professor Bernd Schmitt, a world authority on marketing and branding. The Center has global partnerships with leading business schools — in the U.S., China, Germany, Korea, Spain, and Singapore — providing an unmatched resource for researchers and practitioners.

The Center on Global Brand Leadership is proud to be supported by Aimia in executing its mission.

Visit our websites www.globalbrands.org and www.briteconference.com

  Contact the Organizer
The Changing Face of the Asian Consumer
New York, NY Events

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