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The Case for Culture in Marketing

AMA Wichita

Thursday, September 19, 2019 from 11:30 AM to 1:00 PM (CDT)

The Case for Culture in Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Ticket Online Ended $25.00 $3.16
Non-Member Ticket Online Ended $35.00 $3.77
Member Ticket Pay $25 at the Door   more info Ended Free $0.00
Non-Member Pay $35 at the Door   more info Ended Free $0.00
Student Ticket Ended $15.00 $2.55

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Event Details

 The mass market is new and getting even more complex with a massive shift in demographics.  There is a case for culture in marketing,, and it's important that brands are tuned into nuances that can either make or break your reputation.  There is money to be made and there are dollars at risk.  How will you approach the new mass-market? Everyone who touches marketing in an organization or company needs to be aligned and working together. This talk will show you how. 



L. Michelle Smith is the CEO/founder of no silos communications llc, the parent company for six media, content, talent development and strategic communications consulting brands, all fueled by tech. She has more than 25 years of experience as an elite, award-winning communicator and integrated marketer at global agencies, her own boutique agencies and a Fortune 10 technology, telecom and media company.


She raced to the officer ranks in no time in her career, making vice president before the age of 30. Then she “fell” into entrepreneurship, scaling that boutique agency to  7-figure sales in less than 5 years. She’s held officer-level positions for about half her career, but most recently answered the call at a Fortune 10 that needed someone to build their D&I corporate communications capability from scratch. She did that in two years, then built another innovative, award-winning business model to compliment it, inclusion marketing.  


Today, she has added professional executive and business coaching to her portfolio of services as principal of NSC Executive & Business Coaching, a private practice, and is also the lead trainer at The 30 Minute Mentor™️ (#30MM), a knowledge platform which organizes career and leadership cohorts for entrepreneurs and corporate professionals and online masterclasses.   She is also the creator, executive producer and host of The Culture Soup Podcast®️ which is consistently in the Top 10 on Apple Podcasts in the Business/Business News category.  


She is one of the most-sought after contemporary keynote speakers, facilitators, panelists and hosts on topics surrounding technology, business and culture, and has been featured across the country on some of the biggest stages across multiple industries.   


L. Michelle is also an official contributor to Black Enterprise, sits on the Board of Visitors at the Bob Schieffer College of Communications at Texas Christian University, for which she is also the face of a national ad campaign.



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When & Where

Newman University
3100 McCormick
Dugan-Gorges Conference Center
Wichita, KS 67213

Thursday, September 19, 2019 from 11:30 AM to 1:00 PM (CDT)

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