The Calloway Way Book Tour, presented by Yesware

In coordination with the release of The Calloway Way: Results & Integrity, Charlie Feld and Brad Feld are doing a series of talks about Wayne Calloway’s leadership principles and how they apply to the current day innovation economy.

This event is hosted by Yesware – drinks and appetizers will be provided.

Each attendee will receive a copy of the book – a book signing with both authors will follow the event.

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Agenda

6:00pm - Drinks, appetizers, networking

6:30pm - Fireside chat between Charlie Feld (the author) and Brad Feld

7:15pm - Q&A

7:45pm - Book signing

8:30pm - Thanks for coming! Venue closes.

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Book description

For almost a quarter of a century, Wayne Calloway led Frito-Lay and then PepsiCo to double in revenue and profitability every 5 years, an astonishing story of success that has never been fully told. However, this book is not so much about the numbers that were attained but the systematic leadership approach and the way these results were achieved.

The “Calloway Way” was focused on achieving aggressive results but with extremely high personal integrity. He believed that without growth you couldn’t sustain energy and enthusiasm, and without energy and enthusiasm, you couldn’t attract and retain the best talent. And, the reverse was also true: that without the best talent you couldn’t sustain growth year after year, let alone as Calloway did for decades.

This book has a dual purpose. First, to tell an important, untold success story. The second, to inspire a needed “leadership renaissance” if we are to be competitive in the 21st century. One of the key things you will learn from the “Calloway Way” is that leadership and people matter, even in this machine age.