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The Calloway Way Book Tour, by Foley Hoag/Startup Institute/Techstars

Techstars Boston + FG Press

Tuesday, October 28, 2014 from 6:30 PM to 9:00 PM (EDT)

The Calloway Way Book Tour, by Foley Hoag/Startup...

Ticket Information

Type End Quantity
Admission into this event includes the featured book - The Calloway Way: Results & Integrity - as well as drinks and appetizers.
Ended Free  

Share The Calloway Way Book Tour, by Foley Hoag/Startup Institute/Techstars

Event Details

In coordination with the release of The Calloway Way: Results & Integrity, Charlie Feld and Brad Feld are doing a series of talks about Wayne Calloway’s leadership principles and how they apply to the current day innovation economy.

This event is hosted by Techstars Boston, Startup Institute, and Foley Hoag LLP – light drinks and appetizers will be provided. (There will not be a full dinner.) More about each of these organization are further down this event description.

The event is taking place at WeWork. A big thanks for WeWork for sponsoring the space!

Each attendee will receive a copy of the book – a book signing with both authors will follow the event.



6:30pm - Light drinks, light appetizers, networking (there will NOT be dinner)

7:00pm - Fireside chat between Charlie Feld (the author) and Brad Feld

7:45pm - Q&A

8:15pm - Book signing

8:45pm - Thanks for coming! Venue closes.


Book description

For almost a quarter of a century, Wayne Calloway led Frito-Lay and then PepsiCo to double in revenue and profitability every 5 years, an astonishing story of success that has never been fully told. However, this book is not so much about the numbers that were attained but the systematic leadership approach and the way these results were achieved.

The “Calloway Way” was focused on achieving aggressive results but with extremely high personal integrity. He believed that without growth you couldn’t sustain energy and enthusiasm, and without energy and enthusiasm, you couldn’t attract and retain the best talent. And, the reverse was also true: that without the best talent you couldn’t sustain growth year after year, let alone as Calloway did for decades.

This book has a dual purpose. First, to tell an important, untold success story. The second, to inspire a needed “leadership renaissance” if we are to be competitive in the 21st century. One of the key things you will learn from the “Calloway Way” is that leadership and people matter, even in this machine age.



Startup Institute

Startup Institute is the #1 career accelerator, helping individuals gain the skills, mindset, and network to succeed in jobs at startups.

We have built a full-time, 8-week program featuring practitioner-led classes. Our approach ensures students understand both the cultural and technical skills required of their new career path, while accelerating their career through introductions to company founders and employees.

We lead programs in Boston, New York, Chicago, London, and Berlin.


Foley Hoag LLP

Foley Hoag is a dynamic law firm that represents public and private clients in a wide range of disputes and transactions worldwide. We have expertise in industries such as life sciences and healthcare, technology, energy and renewables, investment management, and professional services. We also offer our clients market-leading international litigation and arbitration and corporate social responsibility services. From our offices in Boston, Washington, D.C. and Paris we provide strategic legal advice that is tailored to each of our clients' unique goals. Foley Hoag combines powerful regional, national and international practices that share a common emphasis on client service. We are focused on what we do best: helping our clients succeed through the delivery of exceptional legal service. For more information, visit

Have questions about The Calloway Way Book Tour, by Foley Hoag/Startup Institute/Techstars? Contact Techstars Boston + FG Press

When & Where

745 Atlantic Avenue
2nd Floor
Boston, MA 02111

Tuesday, October 28, 2014 from 6:30 PM to 9:00 PM (EDT)

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Techstars Boston + FG Press

Techstars Boston is a leading early stage business accelerator. Visit to learn more.

FG Press is an independent publishing house that leverages today’s technologies and attitudes in a model that puts the author first. For more information about FG Press, please visit our website at, or email us at

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