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The California Effect: How the Golden State Became Green

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The San Francisco Chapter of the Berkeley-Haas Alumni Network is offering “Pay What You Want” pricing for this event. It is entirely up to you what you pay to attend this event. Pay whatever you like. We want to know what this event is worth to you. Any surplus remaining after we cover our costs for this event will be used to support future events for the San Francisco Chapter of the Berkeley-Haas Alumni Network.

Berkeley-Haas Professor Emeritus David Vogel, a noted authority on the politics of health, safety, and environmental regulation will discuss his forthcoming book, titled “The California Effect: How the Golden State Became Green.”

Professor Vogel will share his extensive research on California environmental leadership and will explain how although brown may the new green during the state’s recent drought, California is, and has historically been, unabashedly green.

Vogel points to four key factors that explain the state’s environmental orientation:

  • A natural environmental beauty critical to the state’s identity and appeal as a place to live and work.
  • Substantial environmental threats that could undermine that identity and appeal, as well as physical and economic health.
  • Influential and well-educated citizens and civic groups with material interests in protecting or restoring the state’s natural environment.
  • Business interests that benefit by safeguarding California’s environment.

Vogel says that California’s most important lesson may be the extent to which it has demonstrated that economic growth and environmental protection can reinforce each other.

David Vogel is the Solomon P. Lee Professor Emeritus in Business Ethics at the Berkeley Haas School of Business as well as Professor Emeritus of Political Science at UC Berkeley.

Questions? Please contact Shazia Virji shaziavirji@gmail.com

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