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The Business of Publishing (Richard Nash, Evan Ratliff, Jefferson Raab, & Jacob Lewis)

Keith Cutler- 17522

Monday, October 10, 2011 from 8:00 PM to 9:30 PM (Colombia Standard Time Colombia Time)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Session Three: Endemic v. Systemic Problems in Print & Potential for Success in Digital (10/10) Ended $40.00 $1.79

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Event Details

The Business of Publishing, presented by Code Meet Print NY // BUSINESS 22

Monday, October 3rd from 8:00 - 9:30 pm

In this 3-Session Series, students will be presented with a compelling and concise history of publishing from Gutenberg to the Kindle. They'll review the evolution of creative, consumer, and commerce dynamics (and contemplate their futures), and learn firsthand both the pitfalls and best practices of current disruptive publishing ventures across literary fiction, long form journalism, and the fast-growing world of young adult fiction. Featuring publishing and tech innovators and stalwarts of the Code Meet Print NY Community Richard Nash, Evan Ratliff, Jefferson Rabb, and Jacob Lewis, the series is perfect for seasoned industry pros and hopeful newcomers alike.

Session II: Storytelling and its New Toolkit: The Atavist, a Case Study – Monday, October 3rd

The Atavist is a digital publishing house with a dual mission: telling original stories and creating new storytelling tools. Since our launch in January 2011, we've produced a number of bestselling short multimedia ebooks for Kindle, Nook, and our iPad/iPhone App; launched a mobile publishing platform that other publishers are licensing for their own works; and combined the two to move from a bootstrapped to a profitable venture—one that pays its writers a living wage.

A year and a half ago, however, The Atavist consisted of a drawing on the back of a beer coaster. In this session we'll walk back through how we got from there to here, how much we planned versus fell into, and the lessons that (we hope) might help you start your own. We'll look at what it takes to find readers (and writers), the value of partnerships, the decision over whether to use available tools or build your own, and the ways in which thoughtful tech and design can allow a small outfit to play on the same field with the giants.

Evan Ratliff is the Co-Founder and Editor of The Atavist, a digital publishing house creating bestselling journalism and multimedia nonfiction for mobile devices. His writing also appears in Wired, The New Yorker, National Geographic, Outside, and many other publications. He is a past finalist for the National Magazine Award, and his writing on science, technology, crime, privacy, and terrorism has appeared in numerous anthologies, including “The Best of Technology Writing” 2006 and 2010, “The Best American Magazine Writing 2010,” and “The Best American Nonrequired Writing 2010.”

Jefferson Rabb is the Co-Founder and Creative Director of The Atavist. He is a programmer, Web designer, app developer, and game builder who has been creating innovative Web sites for the publishing world for over a decade. He has created a unique digital presence for best-selling authors Haruki Murakami, Jhumpa Lahiri, Laura Hillenbrand, Joshua Ferris, Gary Shteyngart, and many others. He previously worked on staff at,, The Shooting Gallery, and Mutation Labs.

Session III: Endemic v. Systemic Problems in Print and The Potential for Success in Digital – Monday October 10th

Newspapers, magazines, and books are all suffering, but from very distinct Endemic and Systemic problems. Much of the focus over the past few years has been on the rising cost of printing and distribution, ignoring what have been enduring problems: Publishers’ relationships with consumers, a stubborn attitude about what it means to put their content on the internet, and an ignorance about what advertisers want from the products themselves.

Print industries have all made ham-fisted attempts to deal in the digital space, often by applying existing models. Their fear of the internet, borne out of watching newspapers suffer, is misappropriated and has kept them from exploring ways of embracing digital experiences and distribution. We will discuss what each of these industries is suffering from, what mistakes they've made along the way, and new solutions for finding success.

Jacob Lewis is the Co-Founder and CEO of Figment, an online community for teens and young-adults to create, discover, and share new reading and writing. Figment enables its users to read amateur and professional content and create their own unfiltered creative writing to share with their peers on web and mobile networks. Jacob is the former Managing Editor of The New Yorker and of Conde Nast Portfolio.

Code Meet Print NY is the community at the intersection of texts + technology that will contemplate, define, and help build better interfaces for engagement, more relevant curators for discovery, and more useful marketplaces for dissemination of great writing and content to eager readers and consumers. Code Meet Print NY aims to be the classroom, laboratory, and stage for innovation across content, technology, and design from inspiration and experimentation to distribution and commerce.

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Tickets to classes and workshops are non-transferrable, and refunds require 7 days advance notice. 











Have questions about The Business of Publishing (Richard Nash, Evan Ratliff, Jefferson Raab, & Jacob Lewis) ? Contact Keith Cutler- 17522

When & Where

902 Broadway, 4th Floor
New York, 10010

Monday, October 10, 2011 from 8:00 PM to 9:30 PM (Colombia Standard Time Colombia Time)

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Keith Cutler- 17522

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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