The agency landscape is evolving at a rapid pace. Now, more than ever before, it’s about adaptation to stay relevant.Whether it’s becoming vertical specific, adding new divisions, or focusing on one portion of the marketing journey, agencies have to change the way they do business in order to survive.
Join us for an evening of casual conversation as our expert panel discusses the latest topics in the agency world. Over some beer, pizza and wings, leaders from some of the country’s most notable agencies will share insights on:
Where they see the marketing mix going for 2017
The latest ad platforms, and how to use them effectively
The shift in the agency model
Matt Lewis, President of Momentum Canada - As President of Momentum Canada, the experiential division of McCann, Matt is an expert in creating experiences. Leading a team of marketing experts, Momentum Canada works with some of the globes most iconic brands including General Motors, Wendy’s, Mondelez, and MasterCard, on innovative experiential campaigns. With over 13 years of industry experience, Matt looks to continue to grow the Momentum brand here in Canada and beyond…Including Space, where he helped send the MacLaren portion of the old brand this summer in one of the most talked about agency self-promotions this year.
Franke Rodriguez, Partner & CEO of Anomaly Canada - From his hometown in Brooklyn, to the 416, Franke made his move to Toronto back in 2012 with the goal of building the Anomaly brand north of the border. Four years later, he’s built one of the country’s fastest growing agencies, won countless awards, and built a vast client roster, one that includes Shock Top, whom they produced one of the year’s hottest Superbowl ads. Agency Exec by day, family man by night, Franke spends his time outside the office playing with Barbies, and watching Paw Patrol…With this wife and three children of course. @FrankeKnucks
Andrew Simon, Chief Creative Officer at Edelman Canada - A household name to all those in the industry, Andrew is known as one of the most creativity minds in North America. And, he has the accolades to prove it as a 6-time winner of ‘Canada’s Most Creative Agency’, and 5-time winner of ‘Agency of the Year’ during his 14 years with DDB. Joining the Edelman team late in 2015, he was recently promoted to CCO and continues to be one of the country’s most influential figures within the advertising space. Always looking to support the industry, he sits on the board for the Advertising & Design Club, and plays an active with the Canadian Marketing Association. @andrewlsimon
Daniel Shearer, EVP & General Manager of Cossette Ontario and West - With over 13 years of agency experience, Daniel recently left the Taxi franchise to take on a new role with Cossette. Known as an industry leader when it comes to results driven creativity, Daniel has applied this expertise to his new role with some of this year’s most notable creative, including Sick Kids new ‘Fund the Fight’ campaign. From telecom clients like Kudo and Telus, to CPG brands like Kraft, his experience ranges across a broad spectrum of industries, making him one of the countries most respected agency executives. @danieljshearer
Alexandra Panousis, CEO of Starcom Media - Alex Panousis is best known for her expertise in building ideas into marketing solutions for her clients. Alex is focused on outcomes, elevating the role of communication planning influenced by consumer behavior, and innovation. Alex has been with Starcom and Mediavest for almost 10 years, as President since 2010 and CEO as of 2014. Through that period has helped to double the size of the agency through several new business wins and multiple award-winning partnerships.
Andrew Grenville, Chief Research Officer of Maru/Matchbox - A thirty-year research veteran, Andrew leads Maru/Matchbox in the development of innovative and informative approaches to research and analytics. Andrew is the author of numerous research products and measurement scales, with a focus on automating survey design and reporting.
Follow this event on Twitter: @amatoronto – #AMAevents
Tuesday, December 13, 2016
** Please note that this event is for guests 19 years old or older. There will be alcohol served at the event. We will not be making any exceptions for anyone under the legal drinking age.
207 Queens Quay West, Suite 299
Toronto, ON M5J 1A7
Directions: Head the back of the building (near Watermark Restaurant), go up 1 floor on the escalator, and the Labatt office is directly to your right.