On June 28th Brian Solis, Principal Analyst at Altimeter Group, author of best-selling books such as “Engage!” and “The End of Business as Usual” and recognized as one of the most prominent thought leaders and published authors in new media, is coming to Belgium.

Brian Solis will host 3 workshops with Olivier Blanchard - the "Social Business Sessions" - on topics such as the connected consumer,Digital Darwinism, influence, and social business.

The program and agenda are tailor-made:

Workshop 1: The connected consumer disconnect and your business

Are you trying to keep up with a fast changing market? Do you really listen to your customers? How disconnected are you? Do you want to react and follow? Or do you want to be proactive and lead? Discover the power of the connected consumer and what it means to your business in the first workshop. Learn how relevance is key in the future of your business. A future, that has started yesterday.

Workshop 2: Reconnect, be relevant and adapt

Learn how to put the connected consumer back in the center of your universe and how to be relevant, listen and provide value. Earn back the trust of the consumer and involve them and other stakeholders. Discover the ways to adapt across your marketing and business activities in the second workshop. Take away a plan of action to become relevant again.

Workshop 3: Putting your social business at work

Your business should be more transparent, agile and customer-centric. The speed of business has changed. You probably heard it a thousand times. But what about reality? How can you actually convince your executives? How can you implement the changes that are needed to succeed in today’s marketing and business world? How do you succeed with social business and social CRM? In the third workshop Brian will share his experience and explain what to do next. You will not leave empty-handed… Don’t miss it.

The number of seats is limited. This event is organized by Fusion Marketing Experience (#fusionmex), the event brand of i-SCOOP.

About Brian Solis:

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His book, Engage, is regarded as the industry reference guide for businesses to build and measure success in the social web. Recently Brian also published ‘The End of Business as Usual”.