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The BrandLab's Fearless Conversation: What is "Brand America?"

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Walker Art Center

725 Vineland Place

Minneapolis, MN 55403

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Update: This event is sold out! While we currently have no more tickets remaining we do anticipate some cancellations and will be able to add people from a waitlist. If you would like to be on a waitlist please email Brian Gioielli at The BrandLab, bgioielli@thebrandlab.org. Thank you so much and we hope to accomodate everyone who wishes to attend!

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Join The BrandLab and MPR as we wrestle with controversial questions about the power and role of marketing to impact the world.

For decades, marketers have been trying to connect with American consumers by associating themselves with what they thought to be a universally shared vision of America: A land of opportunity, for everyone. But is that vision really shared and valued by all Americans?

If it's not, how should marketers respond? Should marketers be in the business of defining our country's values at all? Can't they just say Cheetos taste great, and be done with it?





Light appetizers and a cash bar will be available. Doors open at 5:00 p.m. and the Fearless Conversation will begin at approximately 6:15 p.m. Special thanks to our Fearless Conversation sponsors who have made this event possible: Minnesota Public Radio, 4A's, Pixie Dust, and MHA Labs.

The 2017 Fearless Conversation panelists are: Tom TD Dixon, Chief Marketing Officer, Jack Link's; Robert Clifton Junior, Chief Creative Officer, Ten35; Lili Hall, President/CEO, KNOCK, inc.

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Walker Art Center

725 Vineland Place

Minneapolis, MN 55403

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