The Brand Story Canvas - the ultimate tool to create your brand story

From Harley-Davidson to Lush Cosmetics, successful companies have learned to use storytelling to their advantage. A great brand story helps achieve alignment between all stakeholders and facilitates the positioning, role, communication and go-to-market strategy of an organisation.

But how can you create a good brand story for your B2C or B2B business? What are the “tricks” to get it right all the time?

Using the Brand Story Canvas - a tool taught at leading business schools such as ESSEC, EPFL and EHL - Youri Sawerschel, Founder of Creative Supply, will share with you inspiration and practical advices on how to build a powerful brand story that sparks interest, arouses emotions and gives your organisation a competitive advantage.

In this insight-packed workshop you will:

• Understand the potential of brand storytelling to increase your top line
• Learn about the 7 components (with the Brand Story Canvas) that are part of every brand story
• Discover exclusive case studies about ON, Freeletics and Slack
• Get the chance to ask questions about your own business to Creative Supply’s expert team

Every brand has a story worth telling - join us to master yours.

Session schedule

16:30 Introduction & welcoming

16:35 The Brand Story Canvas

17:10 Plenary discussion & closing

Who is it for?

• Company directors
• Marketing and Communication directors
• Head of Business Units
• Entrepreneurs

Logistics

This online event will take place on zoom. Please download Zoom Client for Meetings before the event starts. Feel free to contact us for more information.

Speaker

Youri Sawerschel

Founder, Creative Supply

Youri Sawerschel is a Branding Expert and Founder of Creative Supply, a branding company based in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy and entrepreneurship and is a lecturer at ESSEC Business School in Paris and Geneva School of Business (HEG).