- Setting the big picture & goals
Strengths, Benefits, and Background
- Looking at what you have to offer that is different from what is out there
Style, Technique, and Perspective
- Discussing the details of what you do & how you go about it
- Understanding who is the ideal customer that will want to buy everything you sell
Telling Your Story
- Exploring the publicity tools, such as social media, your website & blogs, as a part of the marketing effort
Psss: if you are looking for a class focused entirely on social media for branding, check out the other class Genevieve is teaching after this one, Crafting an Online Presence.
As in all pariSoma CoLearning classes, snacks and beverages will be provided!
For most of our classes, the maximum number of students is 19 so get your ticket *now*!
About your Instructor
Genevieve Brazelton is a Co-Founder of Lightbox SF, a marketing and branding coaching service for creative entrepreneurs. She is the one who geeks out on creating Twitter lists, the finer points of client management, and creating social media strategies. She endlessly researches the newest ideas in creative and social media marketing so you don’t have to. Genevieve’s strength is her keen outside perspective and sometimes infuriating logic that puts structure to dreams and lays out paths to goals.
Genevieve has lead workshops on branding, marketing and social media at the Conference of Creative Entrepreneurs, California College of the Arts, TechShop and through ArtSpan. She is a contributing blogger for Paper n Stitch, writes the Savvy Entrepreneur column for the SF Etsy Street Team blog along with being an active member of team.
When & Where
[ classes ] PARISOMA
At PARISOMA, we host hands-on workshops on vital new skills for the digital age.
Whether you are launching a new business or starting a new career, our classes are designed to prepare you for what’s next.
Here’s to the life-long learners.