The BMA and AMA Phoenix Present: Mind the Marketing Gap

Finding gaps in your marketing efforts?

As marketing continues to evolve with advanced technologies, methods, and channels to improve how we promote and sell, we are now faced with gaps that need to be addressed to realize optimal performance from our marketing efforts. In this highly-valuable half-day summit, you will hear innovative strategies and expert guidance from top marketing B2B leaders on how you can bridge the gaps in critical areas of your marketing and leverage the latest marketing trends to accelerate your performance and results.

Sessions

Keynote:

Bridging the Gap Between Data and Content with Engagement Science

Speaker: Gary Skidmore, CEO/Chairman, Aberdeen

Session 1:

The 4 Big B2B Data Gaps and How to Fill Them

Speaker: John Coe, Co-Founder and President, B2BMarkeitng.com

Session 2:

Nurturing and Engagement Strategies that Bridge the Gap between Account-Based Marketing and Account-based Selling

Speakers:

• Michelle Cirocco, Head of Marketing, Televerde
• Ashly Hughes, Demand Generation Strategist, Televerde

Session 3: Panel Discussion

Leveraging Trends to be a Better B2B Marketer in 2018 and Beyond

Moderator: Renee Yeager, Founder, CEO, Yeager

Panelists:

• Mike Barbeau, Vice President, Growth, Tallwave
• Jen Spencer, Vice President of Sales and Marketing, SmartBug Media
• Michael Davis, Vice President of Strategic Services, LeadMD
• Kristin Hege, President, WiredPR

So, open your calendar and SAVE THE DATE of March 27, 2018 and join us at the Hilton Scottsdale for the first annual Arizona B2B Marketing Summit.

At the end of the day from 5:00pm-6:00pm, enjoy networking and a happy hour with your many of your marketing friends and colleagues here in Arizona.