The Big Rethink 2014 US: The 360-degree CMO

The Economist’s look at the essential global, mobile, social and data strategies marketing leaders must adopt today in order to successfully adapt and communicate with tomorrow’s audience.

8:30 am
Opening Remarks
An overview of the seismic changes disrupting the world of marketing, addressed by Martin Giles, U.S. Technology Correspondent; Alexandra Suich, Media Correspondent; and Matthew Bishop, U.S. Business Editor and New York bureau chief.

Section I: Going Global: Grabbing the World’s Attention
Effective Marketing Strategies for High-Growth Emerging Markets

8:45-9:15
300 Million Strong and Growing: Marketing to the Chinese Middle Class

Section II: Getting Real about Mobile Matters

9:15-9:45
Real-Time Marketing: From Hype to Hope

9:45-10:05
Mobile Video Ads: Excellence Amidst Excrement

10:05-10:30
Morning Networking Break

10:30-11:00
From Mistakes to Mastery: Lessons Learned from Mobile Blunders

Section III: Media Moguls
11:00-11:30
The Empires Strike Back: The Reinvention of Storied Old & New Media Brands

11:30-12:00
Challenger Brands: Taking on No. 1

12:00-1:30
Lunch

Section IV: Big Data
1:30 pm

Signal vs. Noise: Fine-Tuning Big Data to Make It Meaningful

2:00 pm
The New Collaborators: Managing Digital in the C-Suite

2:30-3:30 pm
Preliminary Working Groups:
* Combining Business with Pleasure: Why BTB Marketing Needs to Become More Like BTC to Succeed
* The Cookie Crumbles: Targeting Consumers in a Mobile-Dominant, “Do Not Track” World

* Let the Games Begin: How, When and Why to Build Great Gamification into Your Marketing Plans
* The Authenticity Gap: Managing Expectations and Experience (Sponsored)
* Reputational Risk Insurance: The Ultimate Guide for CMOs (Sponsored)
* Keeping Up with the Kids: Staying Relevant on the Coolest Social Media Sites
* Continuing the Conversation: How to Keep Consumers Talking After a Campaign Ends

3:30 pm
Afternoon Networking Break

Section V: Socialism

3:55 pm
Video Special Report: A Visit to a Social-Media War Room

4:00-4:25
Playing Favorites: The Best Social Media Sites

4:25-4:40pm
Tomorrow’s Tumblr: What’s Next in Social Media?

Section VI: Trendspotting

4:40-5:10 pm
Content Marketing: The Next Chapter

5:10-5:25 pm
The Sci-Fi Future Is Almost Here: Marketing in 2015

5:25-5:45pm
The Big Rethink Award/Challenge Winner

5:45 pm
Closing Remarks