
Actions Panel
The Big Rethink 2014 US: The 360-degree CMO
When and where
Date and time
Thursday, March 13, 2014 · 9am - 7pm EDT
Location
10 on the Park New York, NY 10019
Refund Policy
Description
The Economist’s look at the essential global, mobile, social and data strategies marketing leaders must adopt today in order to successfully adapt and communicate with tomorrow’s audience.
8:30 am
Opening Remarks
An overview of the seismic changes disrupting the world of marketing, addressed by Martin Giles, U.S. Technology Correspondent; Alexandra Suich, Media Correspondent; and Matthew Bishop, U.S. Business Editor and New York bureau chief.
Section I: Going Global: Grabbing the World’s Attention
Effective Marketing Strategies for High-Growth Emerging Markets
8:45-9:15
300 Million Strong and Growing: Marketing to the Chinese Middle Class
Section II: Getting Real about Mobile Matters
9:15-9:45
Real-Time Marketing: From Hype to Hope
9:45-10:05
Mobile Video Ads: Excellence Amidst Excrement
10:05-10:30
Morning Networking Break
10:30-11:00
From Mistakes to Mastery: Lessons Learned from Mobile Blunders
Section III: Media Moguls
11:00-11:30
The Empires Strike Back: The Reinvention of Storied Old & New Media Brands
11:30-12:00
Challenger Brands: Taking on No. 1
12:00-1:30
Lunch
Section IV: Big Data
1:30 pm
Signal vs. Noise: Fine-Tuning Big Data to Make It Meaningful
2:00 pm
The New Collaborators: Managing Digital in the C-Suite
2:30-3:30 pm
Preliminary Working Groups:
* Combining Business with Pleasure: Why BTB Marketing Needs to Become More Like BTC to Succeed
* The Cookie Crumbles: Targeting Consumers in a Mobile-Dominant, “Do Not Track” World
* Let the Games Begin: How, When and Why to Build Great Gamification into Your Marketing Plans
* The Authenticity Gap: Managing Expectations and Experience (Sponsored)
* Reputational Risk Insurance: The Ultimate Guide for CMOs (Sponsored)
* Keeping Up with the Kids: Staying Relevant on the Coolest Social Media Sites
* Continuing the Conversation: How to Keep Consumers Talking After a Campaign Ends
3:30 pm
Afternoon Networking Break
Section V: Socialism
3:55 pm
Video Special Report: A Visit to a Social-Media War Room
4:00-4:25
Playing Favorites: The Best Social Media Sites
4:25-4:40pm
Tomorrow’s Tumblr: What’s Next in Social Media?
Section VI: Trendspotting
4:40-5:10 pm
Content Marketing: The Next Chapter
5:10-5:25 pm
The Sci-Fi Future Is Almost Here: Marketing in 2015
5:25-5:45pm
The Big Rethink Award/Challenge Winner
5:45 pm
Closing Remarks