As human beings, we are wired to tell, remember, and react to stories. Yet for some reason, when we're at work, we rely far to often on facts and figures to inform people in hopes that it will influence their decisions and behaviors. (And then we grumble when it doesn't work.) Could there be a better way?
Join us as we explore the use of storytelling as a design tool to both uncover unmet needs and to influence others. We'll also dig into specific techniques to make your messages "stickier."