Facilitator: Professor Amílcar Jiménez-Gómez
Title: The Best Product is You
Description: Impression management is a planned process in which people make efforts to market themselves. Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability.
Objectives: This workshop intends to show the students how to apply to him/herself the basic marketing mix concepts to be successful in the business world.