Sales Ended

The Best Impressions: Advertising & PR from Startup to Scale

Event Information

Share this event

Date and Time

Location

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

What are the best ways to get the word out about your startup? Marketing technology gets more sophisticated by the month and opportunities for offline advertising, press and digital brand proliferation abound.

Join us, along with entrepreneurs and experts, for stories, insights, advice, and ideas on how to get the initial buzz for your startup.

Some of the topics we'll be discussing:

  • Marketing an MVP

  • How to earn press and thought leadership

  • Is there such a thing as low-hanging fruit?

  • Identifying a target audience during the early days

  • B2B vs. B2C strategies

  • The right time to hire experts

  • Paid advertising when you don’t have much to pay

  • Measuring costs (CAC, CPM, CLV, and ROI)


Amanda Moskowitz, Founder & CEO of Stacklist will moderate the discussion with these NYC entrepreneurs & marketers:

  • Nina Faulhaber (@ninafaulhaber) is the Co-founder of ADAY, an activewear startup focused on performance and aesthetic. Their leggings have a cult following; their Throw and Roll pants had a 2,000 person wait list when they released in December last year. ADAY has been featured in several publications like Business Insider, Today, Huffington Post and more. Nina was named a Forbes 30 Under 30 in 2016 for Retail & E-Commerce.

  • Jeff Wald (@jeffreywald) is the President & Co-founder of WorkMarket, a workforce management software. WorkMarket was featured in Crain's New York Business Fast 50 in 2014, and named one Forbes' America's Most Promising Companies in the same year. Jeff is cited as an expert in the freelance economy by publications like Bloomberg, Fortune, Huffington Post, and more. Jeff has successfully built and sold multiple tech companies like SpinBack and Buddy Media.

  • Ben Hordell (@webenjammin) is the Founding Partner of DXagency, a digital marketing & advertising firm that helps their clients with design, paid media, strategy and more. Some of their clients have included Comcast, Welch's, MTV, Whole Foods, Samsung and more. DXagency has been one of Inc's 5000 fastest growing companies since 2014.

  • Emery Wells (@emerywells) is the Co-founder & CEO of Frame.io, a collaboration platform for video. Before founding Frame.io, Emery was the owner of the post house Katabatic Digital. Frame.io is used by many big name clients like Facebook, PayPal, Snapchat, and TechCrunch. They recently raised a $20 million Series B led by FirstMark Capital. Some of their previous investors include Jared Leto and Accel Ventures.


Schedule:

6:30- 6:50: Drinks & Networking

6:50-7:50: Panel

7:50-8:15: Audience Q&A

8:15-9:00: More drinks & networking


__


Any questions? Please email me at danny@stacklist.com.


Join us on November 20th to discuss Accelerators: Evaluating, Choosing & Getting In with Techstars, New York Fashion Tech Lab, Common, Croissant and Pretty Instant.




Thanks to Alley powered by Verizon for hosting our event. Alley powered by Verizon locations are developed by Verizon, the world’s leading technology company, in collaboration with Alley, a membership-only community workspace for creators. Each location is a curated community powered by the emerging technologies and thought-leadership of Verizon.

Date and Time

Location

Alley Chelsea

119 West 24th Street

2nd floor

New York, NY 10011

View Map

Refund Policy

No Refunds

Save This Event

Event Saved