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The Best Advisor Websites – and How to Make Yours Like Them

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As a financial advisor, your website is an important part of your brand message. Join me and Dan Solin for this 30-minute free webinar about how to do it right, from the message to the content and media.

On January 22, 2019, listeners will learn:

  • What the empirical evidence says attracts people to advisors and what they are looking for vs. what advisors believe clients are looking for
  • Why it is so hard to come across as competent and warm, friendly, and relatable at the same time
  • What all this means for advisors websites – what the true goal of a website should be
  • How to visually organize your website – graphics, photos, and imagery
  • The false perception that advisors have that they have to project perfection and be all-knowing.
  • What your website should say and what its message should be
  • How to create relatable content for your website
  • Why people are not interested in other people; they care about themselves.
  • How to get people to say “tell me more about that” when they visit your website.
  • How to get your content to stay with people after they leave your site.
  • How to create videos for your website that will engage the reader and come across as authentic
  • The value of humor and how to use it on your website.
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