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The Battle for the Marketing Cloud


Tuesday, October 22, 2013 from 6:00 PM to 9:00 PM (PDT)

San Francisco, CA

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Ticket Type Sales End Price Fee Quantity
Early Bird Ended $25.00 $0.00
General Admission Ended $35.00 $0.00

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Event Details

The Battle for the Marketing Cloud

Startup CEOs on taking a chunk of the skyrocketing marketing technology budget.

Join Mike Maples Jr., Managing Partner of Floodgate Fund, and a panel of CEOs for an in-depth discussion on how their companies are battling for a piece of the marketing budget. Open bar and appetizers will be provided!

Gartner predicted last year that CMOs would spend more on technology than CIOs by the year 2017.  That’s been validated by recent startup acquisitions, IPOs and funding in the marketing software industry.

Enjoy drinks with CEOs from all areas of the marketing budget - event marketing (DoubleDutch), data analytics (KISSmetrics) marketing automation (, and influencer marketing (Traackr). They will share their experiences selling to the CMO, debate the rise in marketing tech budget, and explain how companies can set themselves up for success.

Download the event application at to join the conversation early and post your questions for panelists.

Doors open at 6:00 pm, and the panel starts at 7:00 pm. Tickets will be available onsite for $35 - credit cards preferred! 




Mike Maples, Managing Partner of FLOODGATE


Lawrence Coburn, CEO and co-founder of DoubleDutch

Sam Weber, CEO of

Hiten Shah, President and co-founder of KISSmetrics

Pierre-Loic Assayag, CEO and co-founder of Traackr


Mike Maples, Jr.
Managing partner, FLOODGATE

Mike Maples, Jr., is the managing partner of FLOODGATE, and was recently named as one of "8 Rising VC Stars" by Fortune Magazine for his investments in business and consumer technology companies. His background spans a variety of markets including consumer technology, small business, and the enterprise, and he’s invested in hot startups such as Lyft and Twitter.

Lawrence Coburn
Founder and CEO, DoubleDutch

Lawrence Coburn is the founder and CEO of DoubleDutch, a company that offers the only data-driven mobile conference application in the events industry designed to thrill event attendees, surface leads, and unlock insight into your event. He is a mentor for UC Berkeley Computer Science students and an advisory board member for Enterprise 2.0.


Sam Weber

Sam Weber is the CEO of, a real-time marketing automation service that enable both marketing and sales teams to quickly and accurately identify their best prospects. Sam previously served as Vice President of Technical Services at KnowNow and held a variety of strategic roles at Epiphany.


Hiten Shah

Hiten Shah
President and co-founder, KISSmetrics

Hiten Shah is the President and co-founder of KISSmetrics, which sells next-generation customer analytics tools to small and mid-sized companies. Shah previously founded Advanced Consulting Services (ACS) and Crazy Egg, which provided advanced online marketing tools and services.


Pierre-Loic Assayag

Pierre-Loic Assayag
CEO and co-founder, Traackr

Pierre-Loic is the CEO and co-founder of Traackr, the leading people discovery engine and a transformative force for brands and integrated marketing agencies in the post-mass media era. A veteran of the web industry, Pierre-Loic has deep expertise in advertising and marketing innovation. In the 90s, he became Peugeot-Citroen’s first Director of New Media heading up an international portfolio of information technology projects. Pierre-Loic went on to join the frontlines of the Internet economy with a vision to disrupt how we create and consume media.


Have questions about The Battle for the Marketing Cloud? Contact DoubleDutch

When & Where

111 Minna
111 Minna St
San Francisco, CA 94105

Tuesday, October 22, 2013 from 6:00 PM to 9:00 PM (PDT)

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DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch excels at processing vast amounts of mobile app engagement data into unique, actionable insights to better serve customers, partners, and other event stakeholders.

Companies like SAP, AMEX, Cisco, Dell, 3M, Nationwide, UBM, and Estee Lauder, rely on DoubleDutch to engage participants through mobile. Thrill attendees and demonstrate event ROI with a DoubleDutch mobile app today.

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