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The Basics of Marketing and Promoting Your Work Online

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Learn how to successfully market your own book without the support of a publisher, whether it’s a new or old title. This session will look at key strategies and principles for selling books through online retail (as either a self-published or traditionally published author), and how you can build a plan that’s customized for your work and target audience. Topics covered: the basics of leveraging your platform and driving awareness; online advertising options; how to optimize anything you have available on Amazon; the selection of proper categories and keywords; and more. Self-published authors will receive guidance on whether or not to enroll in KDP Select and how to use pricing/discounting as a strategic tool.



This webinar is part of our series:

The Digital Age Author: Best Practices in Marketing, Promotion, and Reader Engagement

In this six-session series, publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform—particularly online—and publishing and promoting your own work, whether traditionally or self-published, using the many new tools and platforms now available to writers. The first sessions will cover the foundational strategies that govern author platforms, with nuts-and-bolts discussions of author websites, blogs, e-mail newsletters, and social media. The last two sessions will look at the self-publishing landscape and what it takes to market and promote work in a predominantly online environment, regardless of how you publish.

Webinars are free for members, and $49 for non-members.

Not a member? Join today and enjoy access to all of our webinars and a ton of other perks like the Authors Guild E-Publishing Guide, exclusive member discounts, and more. Membership levels start at only $100/yr for emerging writers. Become a member»

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