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The Bakery Sessions: Taking Control of Your Audience Data.

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The Union Street Bakery

12 Lindsay Street

Perth, Western Australia 6000

Australia

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Welcome to the Bakery Sessions; an initiative designed to draw back the curtain on key digital concepts.

The first in the series is designed for client-side marketers who want to understand the role of one their most valuable brand assets, audience data. This session focuses on the role of audience data in driving performance and CX in a customer-driven marketing business.

Join us for a coffee and cannoli in the Old Union Bakery and start to cut through the confusion and jargon. Carlo Bertozzi, CEO and Founder of Longtail will lead the session, sharing experiences from a range of sectors, for businesses large and small, local and national.

This first session deals with the basic principles, the concept of a digital ecosystem, and identifies some key opportunities to build your audience data assets. The second part of this series will be a half day session in early July exploring some of these concepts in more detail, including the future role of Blockchain.

We look forward to seeing you there!

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Date and Time

Location

The Union Street Bakery

12 Lindsay Street

Perth, Western Australia 6000

Australia

View Map

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