USA Vs Germany Vs China Vs Japan Vs Colombia

One of the most challenging aspects of global marketing is selecting the territories in which to market the products. It is a particularly interesting question in B2B software and other technological products, which are either digital entities, sometimes cloud-based services, requiring no physical distribution and logistics, or IT products that could be used by any business worldwide. In our gathering, we will outline a process and methodology for selecting the territories on which to focus your international marketing efforts.

Among the most popular markets that Israeli companies increasingly target are the USA, Germany, China, Japan and lately Colombia – representing multiple continents. Which is the one your company should focus on? One of the parameters that should be considered is the local business culture of any given market – often difficult to understand, and confusing for both beginners and more experienced marketers.

Therefore, we have organized the “B2B Marketing Olympics” with powerful “delegates” – experienced experts in these 5 territories, each with a unique background – who will “represent” his territory and share his insights, secrets and tips regarding the local business culture and how to play by the local rules, with the aim of helping you determine if you are prepared to conduct business in this market and if so, how to make it successful.

Agenda:

9:30 - 10:00 Gathering, light breakfast and networking

10:00 - 10:30 How to select international marketing territories in B2B companies, Ori Ainy

10:30 - 11:00 When an American says "it's very interesting..." – an overview of U.S. business culture, Arona Maskil

11:00 - 11:25 Germany - your gateway to Europe, Charme Rykower

11:25 - 11:50 Sino-foreign joint ventures in China, why you need them (and why you don’t), Nicolas Frischmann

11:50 - 12:10 Break

12:10- 12:35 Adapting to the Japanese market, Sharon Dekel

12:35 – 13:00 Colombia – the only risk is wanting to stay, Clara Cohen

13:00 -13:15 Summary

(Lectures will be held in Hebrew. However, questions in English are welcome.)

About the Speakers:

Ori Ainy is the founder of Beam Global, which helps B2B software and startup companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and Biz Dev and provides sales execution services, including recruitment of channel partners. He lectures on international marketing for the Export Institute, consults for the Foreign Trade Administration, and is a mentor and judge at MassChallenge. He holds an MBA from the Hebrew University.

Arona Maskil is a cross-cultural consultant with over 20 years of experience in culturally-related issues. She is a leading expert on U.S., Israeli and global business culture and facilitates workshops and lectures on cross-cultural understanding of cross-border working and living. Arona has spearheaded in Israel a "Cultural Intelligence" training model whereby she provides strategically focused training for individuals and organizations to navigate successfully in global business settings. Many of her articles have appeared in leading Israeli media.

Charme Rykower, born in 1978 in Munich, studied Political Science, History and Sociology (MA). Immigrated to Tel Aviv in 2004, worked as a marketing manager for a high tech company and since 2008 at AHK Israel, the Israeli German Chamber of Commerce and Industry. Managing BETATEC - the platform bringing together the German and Israeli startup ecosystem. Since 2017, in addition, functioning as the Tech and Cooperation Scout on behalf of NRW Invest and NRW International.

Nicolas Frischmann has been living and working in China since 1989, managing the operations of the Eisenberg Group. Nicolas has over 30 years of international business experience. He is the Founder and CEO of Anico International and provides business development advice to foreign and Chinese companies. He has an impressive track record in establishing and managing the activities of many foreign companies in China, both independently and through partnerships and Joint Ventures. Nicolas has a BA in Economics from the University of Texas and completed an Advanced Management Program at Oxford University.

Sharon Dekel is founder & CEO at ADDVALUE – a business development company that promotes international business cooperation between Israeli and Japanese companies. ADDVALUE offers its clients a wide range of services and also has a local presence in Tokyo, managed by the VP Business Development, who is a Japanese speaker and manages the daily operations of the clients with their Japanese partners. Sharon holds a B.Sc. in Nutrition Sciences from the Faculty of Agriculture of the Hebrew University and an MBA from Netanya Academic College.

Clara Cohen, founder of Savant Consulting, is a cross-cultural consultant, deal facilitator, and coach helping businesses across Latin America, Europe and Israel to connect and communicate. Clara uses her 20 years of experience and in-depth understanding of cross-cultural relations to bridge the cultural gap between Spanish and Portuguese-speaking countries, Israel, and the rest of the world. Clara puts a human touch on helping businesses bridge culture gaps, build strong partnerships and close deals. Clara holds a BA in Political Science & International Relations from the Open University and is a certified translator in Spanish, English, and Hebrew.