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The Attention Framework with VaynerMedia's Mickey Cloud

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Mountain City Club

729 Chestnut Street

Chattanooga, TN 37402

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Whether you work in PR, advertising, media, or production, we can all agree that the marketing & communications landscape is evolving -- and at such a speed that we couldn't have anticipated 10-15 years ago. The mobile device & technology are changing consumer behavior and media consumption, which is creating worlds of opportunity for brands of all sizes to capitalize on this disruption while competitors continue to market with the status quo.

VaynerMedia SVP, Head of the Chattanooga office, Mickey Cloud will share the principles that VaynerMedia adheres to as we guide our clients through these changing times.

About Mickey Cloud:

Mickey Cloud is SVP, Head of the Chattanooga Office, for VaynerMedia, an 800+-person full-service digital ad agency with headquarters in NYC and offices in LA, Chattanooga, & London. After starting his career in Account Management & Strategy at 3 different advertising agencies, Mickey joined VaynerMedia in 2011 when the company had 35 employees. From there, Mickey has had a hand in its growth from small social media start-up to recognized leader in the advertising industry at large. After spending four years in the VMNY headquarters across the Account/Strategy and Operations / Resourcing / Hiring teams, in July 2015, he and a talented and merry band of 20 employees opened the office in Chattanooga, TN. In the two+ years since VaynerMedia opened its doors in Chattanooga, Mickey has overseen the office produce award winning work for Ruby Tuesday, and grown a diverse client roster of companies across the Tech, CPG, OTC/Pharma, Sports & Entertainment, Fitness, B2B, and Energy sectors.


Over the past several years, Mickey has been an invited keynote speaker & panelist at marketing, innovation, & entrepreneurship conferences, including Social Media Week (NYC), the Inside Outside Innovation Summit, 36|86 Entrepreneurship Festival, Startup Week CHA, and to the Chattanooga Rotary. Mickey currently serves as an Executive Board member of the Chattanooga Chamber of Commerce, board member for the Enterprise Center, and has guest lectured at the University of Virginia's McIntire School of Commerce and at Duke University's Fuqua School of Business.

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Mountain City Club

729 Chestnut Street

Chattanooga, TN 37402

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