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“The Art of Relevance” Marketing Workshop

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Forum Theatre at Festival of Arts

650 Laguna Canyon Road

Laguna Beach, CA 92651

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“The Art of Relevance” Markting Workshop

Open to artist who live, work, or exhibit in Laguna Beach.

Presenter: Cindy Hohman, founder Arts Marketing Project

OUR GOAL IN THIS WORKSHOP IS TO HELP YOU COMMUNICATE YOUR VALUE AND BUILD SUSTAINABLE SKILLS SO THAT YOU CAN:

  • Understand what relevance means.
  • Have an effective grasp on how to sustain a solid marketing and communication practice for years to come.
  • Clearly communicate your value and share your work with your ideal audience.
  • Maximize your brand, potential and productivity so you can reach your biggest goals.
  • Work within a safe space with an expert NAMP Faculty member and fellow members of the Laguna Beach artist community to fresh marketing strategies, tactics and tools for increasing relevance.

HOW IT WORKS:

  • Participants complete a worksheet prior to the workshop (2-3 hours of your time per week). The questions can be hard (no pain no gain) but our conversations are all about you, your goals and overcoming the stuff that gets in your way.
  • During the workshop we help you brainstorm productive and positive ways to transform the way you understand relevance, communicate the value of your work to your ideal audience, and how you can matter more to more people.
  • We truly care about your success, so you can count on clear, honest feedback following the workshop by providing feedback on the action plans you’ve developed during the workshop.

Funded by the lodging establishments and City of Laguna Beach

Date and Time

Location

Forum Theatre at Festival of Arts

650 Laguna Canyon Road

Laguna Beach, CA 92651

View Map

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