£173.25 – £410.65

The Art of Creative Direction

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The London EDITION

10 Berners Street

Basement

London

W1T 3NP

United Kingdom

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Event description

Description

Discover how to break into the world of creative direction.

Meet the storytellers who work behind the scenes in fashion, graphic design, visual merchandising and commercial photography during this invaluable full-day course, part of our series dedicated to Creative Visionaries. Get practical advice on what it takes to run a studio and learn how to communicate your vision through a diverse array of media.

Subjects will include:

  • How to find and maintain your voice and aesthetic
  • How to manage budgets and meet tight deadlines
  • How to work with a plethora of brands including both luxury and high street labels
  • The day-to-day practicalities of being an art director

Ticket Offers

Early Bird: Get £20 off. Limited availability. Ends 26 December.
Full Series Offer: Save £100! Limited availability. Social Media for Art & Fashion; Guide to Independent Publishing; The Art of Creative Direction.

Speakers

Jack Davison is a London based portrait and documentary photographer. Davison’s clients include British Vogue, Anotherman, Double Magazine, I-D, Another, John Galliano, Hermes, Burberry, and Moncler.

Es Devlin is widely considered the world’s foremost stage designer. She works in opera, theatre, fashion, retail and pop music. Based in London, her work tells stories, devising designs that amplify drama, giving physical form to psychological ideas. Projects range in scale and budget, artists inform her visual vocabulary, avoiding any visual style tropes, her work rests in the memory. On the day she will talk through how she works to give physical form to a shared human imagination.

Veronica Ditting runs Studio Veronica Ditting, best know for her work for The Gentlewoman and previously Fantastic Man. She runs a wide-ranging practice that includes branding work for Hermes, Tiffany & Co, COS, as well as book publishing projects. She has worked with photographers ranging from Inez & Vinoodh to Alasdair McLellan. Ditting will discuss developing a signature style, her inspiration, process, vision and the practical disciplines that guide the way she works.

David Lane is the Creative Director of frieze and Lane & Associates, a consultancy specialising in creative direction, design, moving image, content and curation. He has produced campaigns, films, exhibitions and publications for clients as diverse as Stella McCartney; Hermes; LVMH; Nike; Google; Tate; Facebook; Somerset House and Adidas. Lane is also the co-founder, creative director and editor-in-chief of the biannual, food and culture journal, The Gourmand. Lane will be talking about the working life of a creative and art director, from large scale projects for clients to getting personal projects off the ground. He will focus on the key turning points in his own career, adapting to new media whilst making traditional print media as contemporary as possible.

More speakers to be announced soon.

Tickets
Tickets include lunch and coffee breaks, with a chance to engage in discussions with each of the speakers.

Creative Visionaries Series
27 Januray - Social Media for Art & Fashion
17 February - Guide to Independent Publishing
10 March - The Art of Creative Direction

Frieze Academy offers a select number of complimentary bursary places on this course for the unwaged, students and pensioners. If you would like to apply, please send one paragraph explaining why you believe you qualify and why this specific course is of interest to academy@frieze.com. The application deadline is 18 February 2018 and successful applicants will be notified by 23 February.

Our host venue is The London EDITION hotel.

Image: Creative Direction by David Lane and photography by Roe Ethridge for Issue 09 of The Gourmand





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Date and Time

Location

The London EDITION

10 Berners Street

Basement

London

W1T 3NP

United Kingdom

View Map

Refund Policy

No Refunds

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