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Columbia University Graduate School of Journalism

Pulitzer Hall, Joseph D. Jamail Lecture Hall

2950 Broadway

New York, NY 10027

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Join us as Dr. Sheena S. Iyengar explores psychology behind decision-making and innovation.

About this Event

World-renowned choice expert Sheena S. Iyengar explores the psychology behind decision-making and innovation. In today’s increasingly dynamic world, how can we choose with confidence? And how can we think and act creatively when options seem to be endlessly proliferating, as new tasks and opportunities vie for our attention? Dr. Iyengar’s work provides insights into the common mistakes we make when facing decisions and presents lab-tested solutions for getting the most from choice.

Growing up in New York City as a blind Indian American and the daughter of immigrants, Sheena Iyengar, began to look at the choices she and others had, and how to get the most from choice. She first started researching choice as an undergrad at the Wharton School, and then received her PhD at Stanford where her dissertation, “Choice and its Discontents,” received the Best Dissertation Award. Sheena received the Presidential Early Career Award in 2002, and has been voted among the Top 50 most influential business thinkers by Thinkers50 and rated one of the world's best B-School Professors by Poets and Quants. Her book, “The Art of Choosing,” received one of the Financial Times and Goldman Sachs Business Books of the Year 2010 awards. She has recently created a groundbreaking course titled, “Think Bigger,” which teaches students a new method on how to innovate. Sheena began studying choice because she did not know how to choose, and she thinks if she keeps studying choice, she might one day know how. Sheena muses that choice is how we create our most beautiful and singular selves. 

Dr. Sheena Iyengar is the S. T. Lee Professor of Business at Columbia University's School of Business.

Wednesday, April 29, 2020

Lecture: 6:30 - 8:00 PM 

Columbia University Graduate School of Journalism 

Lecture Hall (3rd Floor)

2950 Broadway (at 116th Street)

New York, NY 

RSVP by Wednesday, April 22, 2020

Registration is required; Seating is first come, first served.

This event will also be live streamed

For more information about this event, please contact the Zuckerman Institute at zuckermaninstitute@columbia.edu

This talk is part of the Stavros Niarchos Foundation Brain Insight Lecture series, offered free to the public to enhance understanding of the biology of the mind and the complexity of human behavior. The lectures are hosted by Columbia’s Mortimer B. Zuckerman Mind Brain Behavior Institute and supported by the Stavros Niarchos Foundation.

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Columbia University Graduate School of Journalism

Pulitzer Hall, Joseph D. Jamail Lecture Hall

2950 Broadway

New York, NY 10027

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