The Anatomy of a Story and How to Use it to Engage Audiences
Tuesday, December 4, 2012 from 1:00 PM to 2:00 PM (EST)
San Francisco, California
London, United Kingdom
Webinar: The Anatomy of a Story and How to Use it to Engage Audiences
Remember the last great story that you heard? Your community does too. So the question that social change agents should continually ask is, what story are we telling?
Even if you’re not consciously telling a story—one that’s well-crafted and propels your mission forward—you’re still telling a story. And more often than not, because of the busy day-to-day that social change agents encounter in today’s world, that story isn’t strategic, but rather, disjointed, confusing, and inconsistent.
But when you do consciously tell a well-crafted story, the benefits are immense: increased engagement with stakeholders, funders, supporters, and community members; increased publicity and visibility; increased exposure and connection with causes, and more.
But where to begin?
In this hour-long webinar, we'll:
- Breakdown the key components of a good story
- Show the benefits of understanding and clearly articulating your story
- Provide concrete ways to get started with telling a better story
- Provide examples of good storytelling from the world of social change
This webinar will be presented by Felicia Pride, chief content officer of Pride Collaborative, a boutique media and communications firm that connects the dots between storytelling, content strategy, digital media, and offline engagement to amplify messages, broaden audiences, and affect meaningful change.
When & Where
Pride Collaborative helps clients deepen relationships with customers and communities through storytelling, content creation, digital media, and live experiences.