Skip Main Navigation
Page Content
This event has ended

Save This Event

Event Saved

The Affordable Care Act: Enrolling Uninsured Latinos Through Digital Media

Association of Hispanic Healthcare Executives (AHHE)

Tuesday, October 8, 2013 from 5:30 PM to 8:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Admission to Program and Reception (Complimentary for AHHE Members)
*** AHHE MEMBERS Request discount code at aca@ahhe.org*** For attendees who are non-members of AHHE, the purchase of this ticket will give a 25% discount for the 1 Year aHHE Membership. Fees are non-refundable
Ended $25.00 $0.00

Share The Affordable Care Act: Enrolling Uninsured Latinos Through Digital Media

Event Details

How can health care brands and insurers gain the trust of the uninsured Hispanic patient? How can they assist these patients in their journey through the new health insurance system? What can they do in order to educate them? Like many other industries, healthcare is facing a digital transformation - one that promises opportunities. The 9.2 million uninsured Hispanics between ages 25 and 35 are also extensive users of digital media who will be seeking insurance coverage. As a result now more than ever, insurers, HMOs/managed care, and hospital groups need to be proactive in the provision of digital content that is culturally resonant for its new Hispanic audience.


On October 8th at Affordable Care Act: Enrolling Latinos Using Digital Media we will discuss this and other topics including:


  • Why is mobile technology changing the game in Hispanic health care communications both with health care professionals and consumers?

  • How do health care brands make the shift from marketers to trusted content providers and how do we evaluate outcomes in this transition?

  • How do you collaborate with Hispanic-led community organizations that have both the access and trust of your targeted audience?

Become part of the conversation, see what the experts are saying prior to this event:


 
 

Guest Speakers


Brunilda Sánchez

Data Dissemination Specialist

United States Bureau of the Census


Kelsey Price

Researcher

Google - U.S. Hispanics


Marcelo Rodriguez

Hispanic Marketing Specialist

Grupo Parada, LLC

 
 


This event is FREE for AHHE Members. Request your discount code at aca@ahhe.org
Have questions about The Affordable Care Act: Enrolling Uninsured Latinos Through Digital Media? Contact Association of Hispanic Healthcare Executives (AHHE)
Attendee List Sort by: Date
Show More

When & Where


St. Luke’s-Roosevelt Hospital Center
1000 10th Ave
New York, NY 10019

Tuesday, October 8, 2013 from 5:30 PM to 8:30 PM (EDT)


  Add to my calendar

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.