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The Advocacy Advantage - Toronto


Monday, October 24, 2016 from 8:30 AM to 6:00 PM (EDT)

The Advocacy Advantage - Toronto

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Type End Quantity
The Advocacy Advantage - Advocate Marketer Ticket 2d 7h 37m Free  

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Event Details


Spend a day with like-minded smart marketers to discover, learn and share insights on sparking a marketing movement with your advocates.

Delighting your advocates can become a sustainable competitive advantage—if you’ve got the skills to make it happen.

Let's level up our advocacy game at the Advocacy Advantage roadshow!

At the event, you’ll gather around the campfire with some of today's most innovative marketing leaders to learn how they use advocacy to drive measurable value for their companies.

Bring your swim trunks, because we’ll be diving into how to motivate your advocates to help you:

  • Increase your brand’s reach and market presence

  • Fill your pipeline with warm leads and close deals faster

  • Boost customer engagement, retention and account growth



Jesse Goldman
VP of Customer Success         

Martha Casanova - @Manecasa
Customer Programs Manager

David Beaton
Customer Marketing Manager


Julie Persofsky
VP & GM of Upshot



April Dunford - @aprildunford

Jesse Ariss        

Jesse Ariss - @jesseariss
Product Marketing Manager

Mark Organ - @markorgan
Founder & CEO         

Rahul Raj           

Rahul Raj - @rahulwraj
VP of Marketing & E-commerce         


Deena Zenyk - @DeenaZenyk
Principal Consultant         

Taylor Moore     

Taylor Moore
Content Marketing Manager         



The Influitive Customer Section:

8:30 AM - Welcome Breakfast
9:00 AM - Opening Remarks - Jesse Goldman (Influitive)
9:05 AM - Advocate Marketer Feature - Martha Casanova (SAS)
9:30 AM - Advocate Marketer Feature - David Beaton (Halogen)

10:00 AM - Breakout and Interactive Workshop
11:45 AM - Influitive Product Roadmap/Upshot - Julie Persofsky (Influitive)
12:00 PM - Break for Lunch 


The Public Section:

1:30 PM - Doors open
2:00 PM - Opening Remarks: Rise and Fall of the Marketing Machine - Mark Organ (Influitive)
2:20 PM - Using Advocacy to Create a Competitive Advantage - April Dunford (
2:45 PM - How To Leverage Your Customers Throughout the Content Lifestyle - Taylor Moore (TouchBistro)
3:10 PM - Networking Break
3:30 PM - David vs Goliath: How ecoBee Wins With Advocacy - Rahul Raj (ecoBee)
3:55 PM - Unleashing the Power of Video & Advocacy For Sales - Jesse Ariss (Vidyard)
4:20 PM - Networking Break
4:40 PM - What Is Your Advocacy Advantage? - Deena Zenyk (Influitive)
5:00 PM - Networking and Appetizers


Have questions about The Advocacy Advantage - Toronto? Contact Influitive

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When & Where

Influitive HQ
111 Peter Street
3rd Floor
Toronto, ON M5V 2H1

Monday, October 24, 2016 from 8:30 AM to 6:00 PM (EDT)

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Influitive is driving the shift from company-centric marketing to advocate marketing. Influitive helps B2B companies to spark, build and sustain a movement behind their brands through the voice of their most passionate advocates. Influitive’s advocate marketing platform is purpose-built for driving deep human engagement at scale – persistently engaging customers, employees and partners to participate wherever advocacy happens. Influitive makes marketing investments better, giving companies an overwhelming advantage in expanding reach, accelerating sales revenue, and increasing customer retention and growth. To learn more, please visit

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The Advocacy Advantage - Toronto
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