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The ABM Journey: 4 Boston B2B Marketers Share Their Goals, Pivots & Successes


Wednesday, May 31, 2017 from 6:00 PM to 8:00 PM (EDT)

The ABM Journey: 4 Boston B2B Marketers Share Their...

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Boston Account-Based Marketing Meetup

Title: The ABM Journey: 4 B2B Marketers Share Their Goals, Pivots & Successes

Description: Boston B2B marketers, how would you rate the implementation and execution of your account-based marketing strategy? On a scale of “Awesome! Life changing!” to “Please help, I’m scared”?  Measures of success with ABM can vary widely by industry, company size, and the technological maturity of the sales and marketing organizations. From beginner to advanced, our diverse panel will share information helpful at all stages of the ABM journey. So step away from your computer, the B2B top 10 lists, buzzwords and jargon to spend an evening listening to real-life pros who have been there and done that, as they tell their ABM stories! 



Mark Goloboy, VP, Demand Generation, Brainshark


Rose Mirobito

Rose Morabito, Digital Campaign Manager, Brightcove

Jeff Cram

Jeff Cram, Co-Founder, Connective DX

Eric-Jan (EJ) Schmidt, Vice President Global and Corporate Marketing, Stratus Technologies


Christine Farrier

Christine Farrier, Senior Manager, Field Marketing, Demandbase


Following on the heels of movements like content marketing, automation and social for business, Account-Based Marketing (ABM) is the “latest” marketing strategy to take the B2B world by storm! And while the most nimble and savvy, sales and marketing teams have been actively practicing ABM-at-scale for the last 1-3 years, it’s still early days for broad-based adoption and implementation.  Marketers are hard at work pinning down the best practices for successful outcomes and arming their teams with winning tools and plans.  So we've started this group to provide a forum for B2B marketing peers to discuss their lessons learned and challenges, but most importantly to nurture education and networking within the ABM community. The plan is to bring in knowledgeable leaders and practitioners to spur conversation, and we will also ask you to share your success stories and insights. We hope you will join us! 

Have questions about The ABM Journey: 4 Boston B2B Marketers Share Their Goals, Pivots & Successes? Contact Demandbase

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When & Where

303 Congress Street
Boston, MA 02210

Wednesday, May 31, 2017 from 6:00 PM to 8:00 PM (EDT)

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Demandbase, the leader in Account-Based Marketing (ABM), has been introducing ABM solutions to the market since 2011. The company offers the only end-to-end ABM platform — account identification, account-based advertising, B2B website personalization, account-based marketing automation, sales insights and integrations into CRM so that ABM results are optimized around sales activity. The Demandbase B2B Marketing Cloud is the only subscription-based ad targeting and web personalization solution that let marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify in real-time the accounts they value most and personalize their digital marketing efforts to them. Enterprise leaders and high-growth companies such as Adobe, GE,, Oracle, Box, CSC, DocuSign, Dell and others use Demandbase to drive ABM and maximize their marketing performance. The company was named a Gartner Cool Vendor for Tech Go-To Market in 2016. More information can be found at or by following the company on Twitter @Demandbase.

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The ABM Journey: 4 Boston B2B Marketers Share Their Goals, Pivots & Successes
Things to do in Boston, MA Networking Business

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