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The A to Z of Mobile Games

Mobile Monday Shoreditch

Monday, June 25, 2012 from 6:00 PM to 9:00 PM (BST)

The A to Z of Mobile Games

Ticket Information

Type End Quantity
A to Z of mobile games - standard ticket   more info Ended Free  

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Event Details

*Update, Friday 22 June: We've just released a few more tickets. Get 'em while you can! And if you miss out, don't panic, just add yourself to the waiting list and we'll fit in as many as we can. Thanks*

*All tickets have now gone for our first event but we do have a waiting list. We will try to get as many of you in as we can on the waiting list but we need to double check a few logistical things with the venue first. Please do add yourself to the waiting list if you'd like to come and we'll keep you posted.*

Join us for our inaugural event in the heart of London's Shoreditch. We'll be talking about all things mobile games from Angry Birds to Zynga, from freemium to premium, from casual to social, from old skool to new skool and plenty of other stuff too. We have some interesting panellists lined up for you which will mean lively discussions with plenty of opportunity for you to ask questions and make comments. There'll even be some time for networking over a beer or two. And we may even have some games for you to play. 

Sponsors and panellists will be announced soon.

Interested in supporting us? Sponsorship packages available from just £500. Get in touch to discuss.

Agenda and timings

6.00pm Doors open. Game demos in the networking area. Tea and coffee available.

6.30pm Welcome and introductions

6.40pm Panel discussion

7.45pm Panel ends. Game demos and networking. 

9.00pm Doors close. I expect some of us will be going to a nearby hostelry 

Panellists are Roberta Lucca from Bossa Studios, Alex Caccia from Marmalade, Oscar Clark from Papaya Mobile, George Mackenzie from Toytek, Max Scott-Slade from JohnnyTwoShoes and Sami Mahmood from Ngmoco. Jennifer Hiley from We Love Mobile will be the hostess with the mostest for the evening. There will be game demos in the networking area from Marmalade, We Love Mobile, BlackBerry and more.

Sponsors and supporters

Welcoming BlackBerry

bb logoWe’re thrilled to bits to be welcoming BlackBerry as a sponsor for our upcoming A to Z of Mobile Gaming event. The MoMoSho team has been hanging out at some of the BB10Jam events recently and thoroughly enjoying them and we are excited about the upcoming BB10 launch later this year. And gaming is a big part of that which is why BlackBerry was so keen to support us this time around for our A to Z of Mobile Games event.

Luca from RIM’s super-friendly developer relations team will be showcasing some of the best examples of mobile games on the BlackBerry platform so you can experience for yourself what the BB mobile gaming experience is like. He’ll also be on hand to answer any questions you may have about developing for BlackBerry –whether that’s on the technical side or whether that’s to find out more about the commercial opportunities both now and with the upcoming BB10 launch.

Our Hosts LBi


lbi logoWe thought it was about time we told you a little bit about our lovely hosts, LBi. We couldn’t have put our inaugural event on without their help and support and we hope it’s the first of many with them.  

To describe them as a large digital agency with 2000 staff in 17 countries doesn’t quite cut it. They’re most definitely more than that. Taking their clients on a journey of digital transformation is what they do – from getting the basics just right to leading the market through head-turning innovation. They’re all about ‘What’s Next’ and a bit part of that is now the mobile experience and that’s why they’re particularly supportive of Mobile Monday Shoreditch and its efforts.  

Rather than me trying to explain this, why not take a look at their site and be inspired by some of their people and the work that they do. You’ll also get to meet some of the team at our first event on Monday and you can ask them what the LBi stands for…



marmalade logoThe Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms.

Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store.  Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, BackBreaker and many more choose Marmalade as their cross-platform tool of choice.

Marmalade is backed by a number of high profile strategic investors, including ARM Holdings plc, the world's leading semiconductor intellectual property supplier. (LSE: ARM, NASDAQ: ARMH)

Marmalade is headquartered in London and has an office in San Francisco.| Ph  +44 8456 434 969 | Twitter: marmaladeapps| Facebook: Marmalade

Welcoming We Love Mobile!

logo_bigwlmFull service creative mobile agency We Love Mobile is proud to be sponsoring the first Mobile Monday Shoreditch event. Shoreditch based We Love Mobile is a full service creative mobile agency, specialising in products, services and campaigns that inspire, engage and channel user behaviour. We Love Mobile advises on, designs, builds and operates mobile experiences across the globe for some of the world’s largest brands and businesses including Molson Coors, Nintendo and Virgin Media.

As Mobile Monday extends its plans to spread knowledge and inspire people by staging its first event in Shoreditch, they make the perfect partners for We Love Mobile, whose key philosophy is to make its products ‘Simple, integrated, useful, beautiful and for everyone.’

The two organisations share a similar vision - to make people’s lives, livelihoods and futures better.

Where better to create this partnership than in Shoreditch, the hub of London’s growing mobile and digital scene. We Love Mobile are looking forward to the Mobile Monday Shoreditch event, which is sure to establish itself as a network of creative knowledge for time to come.

To see recent examples of We Love Mobile’s work, check out:

Auto Trader Goodwood Festival of Speed app, featuring an Augmented Reality racing game:

The Peugeot 508 Augmented Reality app, allowing consumers to create their dream car and share it via social networks:

The Singha iPhone app, allowing consumers to unlock content ranging from music to exclusive events, even directing them to their nearest Singha venue:

Introducing BoothChat

We’re very excited to announce that the lovely team at BoothChat will be videoing vox-pops of our attendees, sponsors and speakers and anyone else who has something pertinent to say about mobile games and gaming. They will also be helping us spread the word about that content on social media channels too. Do look out for Patrick & co on the night. They’ll be wearing blue BoothChat t-shirts and looking for people to chat to. Can we get 26 clips out of this – one for every letter of the alphabet? Get your thinking caps on people! And welcome aboard BoothChat!

About BoothChat

boothchat-big-bgBoothChat creates and rapidly distributes social media content for events and brands - we provide both the team on the ground to capture the best content, as well as the technology behind the scenes to distribute that content over social media. Our expertise is in finding the best content to capture the spirit of your event, and then spreading that content far and wide to get the best possible reach for you.

We offer reportage of the event - roving reporters walking around to capture the mood and feel of an event on the show floor; as well as setting up a booth to record video-diary type vox-pops.

BoothChat creates and distributes great social media content for you.

Have questions about The A to Z of Mobile Games? Contact Mobile Monday Shoreditch

When & Where

146 Brick Lane
E1 6RU London
United Kingdom

Monday, June 25, 2012 from 6:00 PM to 9:00 PM (BST)

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Mobile Monday Shoreditch

Bringing the Mobile Monday community together in Shoreditch since 2012. 

Our plan is to organise 3 or 4 events per year in Shoreditch for the local mobile community in Shoreditch. 

We'll be announcing our supporters and sponsors soon. 

Interested in getting involved as a sponsor or volunteer? Please get in touch by email with Jen, Helen and Karen to find out more.

Find out more on our blog 


A big thank you to our sponsors 

Modern Jago


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