Thursday, 6 November

The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI

By Better B2B

Join us at LinkedIn HQ London, for The 2026 B2B Playbook.

Date and time

Location

123 Farringdon Rd

123 Farringdon Road London EC1M 3HE United Kingdom

Agenda

10:00 AM - 10:30 AM

Arrivals, breakfast and welcome

10:30 AM - 11:00 AM

The Changing Media Landscape: Redefining Reach Through Paid, Organic and SEO

11:00 AM - 11:30 AM

Coffee Break

11:30 AM - 12:00 PM

Future Ready with LinkedIn

12:00 PM - 12:30 PM

Lunch

12:30 PM - 1:00 PM

There’s No Such Thing as B2B: Building Brands That Speak to People

1:00 PM - 1:30 PM

How To Win Mindshare In The GenAI Race with LinkedIn

1:30 PM - 2:00 PM

Closing Messages and Networking

Good to know

Highlights

4 hours
In person

About this event

Business • Other

As part of the launch of our B2B community ‘Better B2B’ we invite you to join us at LinkedIn HQ London, for The 2026 B2B Playbook. A day of insight, inspiration and conversation designed to help B2B marketers stay ahead in a rapidly evolving landscape.

From redefining reach through paid, organic and SEO, to exploring the latest LinkedIn innovations, building B2B brands that resonate with people, and understanding how to win mindshare in the GenAI era, this event brings together leading voices and practical perspectives to help you navigate what’s next in B2B.

Enjoy a relaxed breakfast, connect with peers, and leave with actionable ideas to elevate your brand, performance and strategy for the year ahead.

Grab your free ticket below.

Organised by

Better B2B

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