$63 – $70

The 2019 Wineries Boot Camp

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Location

Lincoln Theater

100 California Drive

Yountville, CA 94599

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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LuxeSF is proud to present its 7th Annual Wineries Boot Camp. More than 300 marketing, sales and hospitality managers and operating staff, representing 100+ Napa and Sonoma wineries will be in attendance. The Boot Camp provides a networking and corridor-talk environment that remains unrivaled and eclectic program content that addresses today’s tumultuous wine industry environment.

AGENDA...

WHY CAN’T WE FIND GOOD PEOPLE?

We dissect the systemic and critical staff shortage in wine country in a search for causes and solutions - with a panel of experts who present differing takes on the problem.

Featuring:

  • Kerry Andrews, Founder, Napa Valley Hospitality Forum & Director, Peju Tasting Room & Business Development
  • Chris Canning, Mayor of Calistoga & former Executive Director, Calistoga Chamber of Commerce
  • Tim Carl, Columnist, Napa Valley Register
  • Elizabeth Grillos, Area Director of Sales and Marketing, The Estate Yountville
  • David Newlin, President, Newlin & Associates
  • Tracy Sweeney, Vice President, Cellar Doors & Employee Stores, Treasury Wine Estates

WE’VE DESIGNED THE ULTIMATE TASTING ROOM

We put an esteemed architect and two renowned interior designers to the test, none of whom has designed for a winery in their previous lives. The challenge – design a winery tasting room that would appeal to the visitor - without the shackles of conventional wisdom or owner vanity. They’ll present their design concepts on the screen for all to see and critique. Be prepared for surprise.

WE’VE GOT YOUR DATA!

Community Benchmark Founder, John Keleher returns with his perspicacious take on DTC sales in 2018, and with predictions for the year ahead. Community Benchmark’s analysis of month-to-month tasting room performance, based on actual data reporting by competitive wineries, addresses an immutable truth -- understanding how your metrics compare with other wineries like yours is critical.

THE EEG (ELECTROENCEPHALOGRAM) NEVER LIES

In partnership with the sensory experts, Senspoint and Thimus, an international leader in neuroscience and consumer biometrics, we strap on miniaturized mind probes, visit Napa and Sonoma wineries, and capture instantaneous biometric feedback about the experiences without the reporting filters and errors that accompany most winery experience research.

THE 2019 RISING WINE STARS AWARDS

The Rising Wine Star awards return to acknowledge wine industry practitioners who epitomize the new generation changing the face of the wine industry in California.

  • Winery of the Year: Based on brand distinction and rising industry buzz
  • Winemaker of the Year: An up-and- coming winemaker making a fresh impact
  • Wine Marketer of the Year: For new ideas and innovative thinking in wine industry marketing
  • The Wine Community Service Award:A wine industry organization or supporter rising to the challenge
  • The Winery Hospitality & Guest Relations Award: A winery or winery staff-member who is setting a new standard

THE BONUS OFFER…CELEBRITIES ON PARADE

Can the rich, famous or influential make the successful transition to winery owner? Is celebrity stardom reflected in the quality of their wines? You be the judge as we sample a stellar line-up that includes:

  • Brad Pitt & Angelina Jolie (Miraval)
  • Jim Nantz (The Calling)
  • Guy Fieri (Hunt & Ryder)
  • Yao Family Wines (Napa Crest)
  • John Legend & Jean Charles Boisset (LVE)
  • And more to be announced

MAKE MINE A MAGNUM

Bring your large formats and we’ll put them on display in our “Big Bottle Gallery”. Don’t panic! They’re just for display, and you’ll be able to take them with you when you leave. Consider it an art gallery for the day and your formats are the prized exhibits for all to see. All size formats encouraged – Magnum (1.5 L), Jeroboam (3 L), Methuselah (6 L), Salmanazar (9 L), Balthazar (12 L), Nebuchadnezzar (15 L) and Melchior (18 L).

THANK YOU TO OUR PRESENTING SPONSORS:

The Concierge Alliance of Napa Valley and Sonoma, CANVAS
Lincoln Theater
San Francisco Magazine
Silicon Valley Magazine
Terra Firma Global Partners
Art & Clarity
DTC Wine Workshops
Jameson Animal Rescue Ranch



RSVP DETAILS

  • This event is open to all interested parties
  • Admission fee: $70 per person
  • Reservations made for 3 or more attendees (on the same booking) from the same winery, company or organization, an additional 10% discount per attendee will apply
  • Admission fee includes attendance at all program sessions, coffee, pastries and refreshments, Eventbrite registration fees…and the bonus offers
  • No ticket refunds will be issued after March 21st 2019
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Date and Time

Location

Lincoln Theater

100 California Drive

Yountville, CA 94599

View Map

Refund Policy

Refunds up to 7 days before event

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