Free

Texas Health CoLab's Monthly Learning Series - Reimbursement Considerations...

Event Information

Share this event

Date and Time

Location

Location

Dell Medical School - Health Discovery Building Room 1.208

1701 Trinity Street

Austin, TX 78712

View Map

Event description

Description

Creating a reimbursement strategy after developing a product or after making a discovery is an important step for modern health entrepreneurs and innovators. When it comes to having a clear understanding of who will pay for your innovation, the early the better. Reimbursement strategies are critical to developing and iterating in today’s evolving healthcare economy. Unlike most industries, healthcare reimbursement is complicated, lacks transparency, and is embedded in historical systems that do not necessarily reward innovation. The shift towards value-based healthcare is adding to this complexity.

Because financial viability is paramount for any startup, entrepreneurs must assess how to be viable within the changing reimbursement landscape. During this learning event, Stephanie Ibbotson will share insights into payor decision-making as well as potential strategies of how companies can develop products to withstand market constraints and provide value for customers. The audience will leave with a better understanding of: (1) how to work within the constraints of the changing reimbursement market, (2) how using flexible cost models and clinical utility can drive towards value-based reimbursement, and (3) concrete steps in beginning to develop a reimbursement strategy.


About the Speaker:

Stephanie Ibbotson heads the Health Policy and Reimbursement Affairs department at Luminex Corporation. Stephanie joined Luminex in 2015 and was involved in marketing strategy and product commercialization prior to taking on her current role. She is passionate about healthcare reform and is focused on building clinical utility evidence for syndromic assays to achieve value-based reimbursement coverage.

Prior to joining Luminex, Stephanie worked for Qiagen, where she served as Associate Director of MDx Canada. She was instrumental in developing sales strategies into several parts of the oncology market for detection and treatment. Stephanie received her Master of Public Health from the University of Liverpool, an MBA with a focus on strategy from Wilfrid Laurier University in Waterloo, Ontario and a BSc in Genetics from The University of Western Ontario.

Event Sponsored by: Lee & Hayes, leehayes.com

Share with friends

Date and Time

Location

Dell Medical School - Health Discovery Building Room 1.208

1701 Trinity Street

Austin, TX 78712

View Map

Save This Event

Event Saved