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Test run: "Design Principles: The Philosophy of UX"

Whitney Hess

Wednesday, April 27, 2011 from 7:00 PM to 8:30 PM (EDT)

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Designer or Developer 1 Ticket Ended $3.00 $0.00

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Event Details

I'm premiering a new presentation titled "Design Principles: The Philosophy of UX" at An Event Apart in Boston on Monday, May 2, and I need your feedback -- badly.


Please join me for a ~50-minute run-through of the presentation (it's rough!) followed by a feedback session.


This presentation is indended primarily for designers and developers working on the web, with application to mobile, tablet, desktop and other platforms.


Presentation Description:

The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, pattern and direction (and others) are widely recognized and practiced, even when they aren’t formally articulated. But creating a good design doesn’t automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individual’s decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.


$3 ticket cost is to cover pizza and beer during the feedback portion.

Have questions about Test run: "Design Principles: The Philosophy of UX"? Contact Whitney Hess
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When & Where

New Work City
412 Broadway
2nd Floor
New York, NY 10013

Wednesday, April 27, 2011 from 7:00 PM to 8:30 PM (EDT)

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Whitney Hess

Whitney Hess coaches business leaders on how to more mindfully design their products, their companies and themselves. She writes at Pleasure & Pain and co-hosts the podcast Designing Yourself. Her life’s mission is to put humanity back into business.

Best known for her work with the United States Holocaust Memorial Museum, The MLK Jr. Center for Nonviolent Social Change, Seamless and Boxee, Whitney has spent the last decade partnering with senior leaders and product teams at Fortune 500s, nonprofits and startups.

Whitney graduated from Carnegie Mellon University with a Master’s degree in Human-Computer Interaction and a Bachelor’s in Professional Writing and HCI. She is currently pursuing a professional certification as an Integral Coach through New Ventures West and a certification in Strategic Decision and Risk Management from Stanford University. She is a favored mentor to user experience practitioners and entrepreneurs, and has shared her message at dozens of conferences worldwide.

Born to challenge the status quo, Whitney is an only child, a lefty, a redhead, a JuBu, a nomad, an ENFJ, an 8 with a 7 wing, a yogi, a locavore, a hophead, an oyster aficionado, a PEZ collector, and a pretty good rapper. A native Manhattanite, she now lives in the La Jolla neighborhood of San Diego, CA, with her sailor Fredrick and their EPIRB. They are in the early stages of planning their circumnavigation.

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