Before you invest your time and funding into your small business discover the “lean start-up process” and how it differs from a traditional start-up plan. Determine which process is most appropriate for your business as you develop and test your product with minimal startup costs, informed by your customer’s values and feedback.

Arrive early! This session is overbooked and will be subject to venue capacity. Free parking. Check out other sessions offered by the City of Austin Small Business Program in celebration of National Small Business Week.