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Ten Million in Ten Weeks:
What Stanford Learned Building Facebook Apps

Persuasive Technology Lab, Stanford University

Wednesday, December 12, 2007 at 7:00 PM (PST)

Ten Million in Ten Weeks:  What Stanford Learned...

Ticket Information

Type End Quantity
People from Stanford Ended Free  
Guests from off campus Ended Free  
"Stand-by" list (FULL - email for other options) Ended Free  
Volunteer (arrive at 6pm & help us run event)   more info Ended Free  

Event Details

 Join us for an evening of insights and demonstrations
 Ten Million in Ten Weeks
What Stanford Learned
Building Facebook Apps

Wednesday, December 12th

7 pm @ Stanford University

Arrillaga Alumni Center

Note: If you're not registered yet, you can come . . .

but please stand in the back or listen from the door. 

Based on the Fall 2007 Stanford course
"Create Engaging Web Apps
Using Metrics & Learning on Facebook"
by BJ Fogg & Dave McClure

Logo for FB Course

Ten weeks ago, over 100 students packed a Stanford class about creating engaging web applications for Facebook. Instructors BJ Fogg and Dave McClure warned students that this new course would be risky -- lots of uncertainty and no proven way to teach the topic.

The 75 students who remained blazed new trails in using psychology and metrics for creating web apps. The statistics show their success:

  • Over 10 million Facebook users installed Stanford student apps 
  • Over 1 million daily active users on the apps
  • 5 student apps rank among Facebook's Top 100 (competing with 9000 other apps)

The event on December 12th will share what students learned about creating viral and engaging web apps for Facebook. People who attend this event will:

  1. Learn about viral adoption on Facebook
  2. Understand tradeoffs between virality and engagement
  3. Find out why some apps succeed & others fail
  4. Learn how 25 teams of students teams collaborated
  5. Gain insight into techniques for app metrics & measurement
  6. Watch live app demos by student teams
  7. See why Facebook is the #1 persuasive technology of all time

You can also meet other members of the class teaching team: TAs Dan Ackerman-Greenberg, Rob Fan, Greg Schwartz, and Team Coach Yee Lee.

For planning purposes, you must register to attend this event.

Please send any questions to BJ Fogg --

Have questions about Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps? Contact Persuasive Technology Lab, Stanford University

When & Where

Stanford University
We'll send out the exact campus location later

Wednesday, December 12, 2007 at 7:00 PM (PST)

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Persuasive Technology Lab, Stanford University

The Persuasive Technology Lab creates insight into how computers -- from web sites to mobile phones -- can be designed to change what people think and do. The lab is directed by Dr. BJ Fogg, who also teaches for Stanford's Computer Science Department. Part of our Lab's mission is to share insights widely.

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