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Telling Your Nonprofit’s Story in the Digital Age: How to Plan and Launch A...

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The NonProfit Center

89 South Street

Boston, MA 02111

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Description

TSNE MissionWorks' Better Nonprofit Management Training Series runs from September 2017 to June 2018.

Join us this year as we present workshops on essentials issues in nonprofit management such as supervision, financial management, fundraising, communications, and more! We have trained more than 3,000 nonprofit professionals on the skills needed to take the lead in their work and their careers.

Visit for full workshop descriptions and series information: http://www.tsne.org/bnmts/workshops


Workshop Description

Great storytelling is the best way to capture the attention, as well as the hearts and minds, of your supporters. According to research done by Waggener Edstrom of social media users who support nonprofits online, 56% said that compelling storytelling is what motivated them to take action in the first place.

Working together, the power of great stories and the reach of digital channels will inspire people to take a desired action (i.e., volunteer, sign a petition, attend an event, donate), and make it easy and desirable for your current supporters to share the story with their networks.

In this workshop, Julia Campbell, author of the new book, “Storytelling in the Digital Age: A Guide for Nonprofits”, will walk you step-by-step through the process of creating digital storytelling campaigns to raise awareness and funds, increase engagement with your online community, and accomplish your marketing goals.


Learning Objectives

  • The five different types of stories to share about your work
  • How to work with your team to create a system to collect these stories
  • How to create a storytelling culture at your organization
  • How to craft stories that will move your audience from passive to active
  • Specific ways to use digital storytelling in online fundraising campaigns
  • How to fill in your nonprofit digital storytelling calendar
  • Battle-tested digital tools to rock your digital storytelling

This workshop also includes the Storytelling in the Digital Age Workbook and Content Calendar template.


Target Audience

Social media managers, nonprofit communication professionals, nonprofit fundraisers.


About the Trainer

Julia Campbell has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools.


FAQ

What is the refund policy?

Cancellations must be made via email at least 10 business days prior to the date of the workshop in order to receive a refund (less a $15 processing fee). Email trainings@tsne.org should you need to cancel your registration.


Where are your workshops located?

Unless otherwise noted, all workshops are held at TSNE MissionWorks' NonProfit Center, conveniently located in Downtown Boston at 89 South Street, Boston 02111, near public transportation. For detailed directions, helpful information about visiting the NonProfit Center, and parking options please visit http://www.nonprofitcenterboston.org/directions

Are there ID requirements?

You will need valid identification to check in with security at the building's front desk.

Do I have to bring my printed ticket to the event?

No, we will have a list of attendees when you arrive to the NonProfit Center.

Additional Questions?

Contact us at trainings@tsne.org

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Date and Time

Location

The NonProfit Center

89 South Street

Boston, MA 02111

View Map

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