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Telling New Stories: Using Research to Reframe Aging

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Alameda County Health Care Services Agency

1100 San Leandro Blvd.

(In the Redwood Room)

San Leandro, CA

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How do members of the public think about aging, and how do these perceptions shape and constrain the public conversation on the issue? How can a diverse field of communicators apply a shared strategy to ‘lift all boats’ - increasing public understanding of the role that environments play in shaping aging, and building greater support for the wide variety of policies and programs that improve outcomes for older adults?

Join us and FrameWorks Institute’s Moira O’Neil for an intensive workshop for communicators across the many sectors that work on aging issues. Content will include research on public understandings of aging; an analysis of how these public understandings shape and constrain support for evidence-based public policy; and evidence-based recommendations for using the power of communications to expand and build public understanding. This training will be interactive and engaging, with plenty of opportunities for questions, discussion, and practice.

Refreshments and Lunch will be provided. Please register in advance as spaces are limited.

Who Should Attend? This invitation is extended to all who attended SSC’s November 3 Making the Difference conference, experienced Moira O’Neil’s keynote presentation, and are committed to taking the next step to reframe their communications.

If you have any questions or would like more information, click here to contact us.



The FrameWorks Institute is an independent nonprofit research organization founded in 1999 to advance the nonprofit sector's communications capacity by identifying, translating and modeling relevant scholarly research for framing the public discourse about social problems. It has become known for its development of Strategic Frame Analysis™, which roots communications practice in the cognitive and social sciences. FrameWorks designs, commissions, manages and publishes multi-method, multi-disciplinary communications research to prepare nonprofit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues. Current projects include work in the US, Australia, Brazil, Canada, and the UK, and focus on such issues as early childhood development; climate and ocean change; education; environmental health; human services; immigration; public health; and public safety.

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Location

Alameda County Health Care Services Agency

1100 San Leandro Blvd.

(In the Redwood Room)

San Leandro, CA

View Map

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