$15 – $50

Tell Your Story in Video — With Brand-Defining Quality or Smart-Phone Grit

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Hilbert Museum of California Art

Chapman University

167 North Atchison Street

Orange, CA 92866

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Event description
Tell Your Story in Video — With Brand-Defining Quality or Smart-Phone Grit

About this Event

There is no more vivid way to tell your story, educate your audience, convey your idea or sell your product than with VIDEO. But you can get there a couple of different ways: Go big and beautiful, enhancing your brand with a top-quality, emotionally engaging, memorable production with strong shelf life. Or get out there right now, shoot a gritty video on your cellphone, edit it right in the phone, post it immediately, and start making an impact today. Both options have challenges — and strong payoffs.

One way or the other, you can do this. And we’ll show you how.

Join IABC/OC on Tuesday, Jan. 14, at the visually stunning Hilbert Museum of California Art at Chapman University.

A buffet dinner and wine will be served.

PROGRAM

We will present case studies from two award-winning Orange County video projects: In one, a government agency (Irvine Ranch Water District) collaborates with a top branding and PR agency (Idea Hall) to turn a complex issue into a clear and engaging message. In the other, a busy communications professional at South Coast Water District grabs an iPhone, downloads an inexpensive editing app and gets down in the trenches to tell a credible story. Come meet the key players and watch their videos.

PANELISTS

  • Jeff Cole, Senior Creative Producer at Idea Hall. Jeff is a director and executive producer with emphasis in corporate, promotional, documentary, and television production. His work with some of the nation’s largest companies has garnered him over two dozen national awards. Previously, Jeff was lead producer at Chapman University’s Panther Productions, expanding Chapman’s marketing visibility across production media. As an adjunct professor, he teaches Visual Storytelling for PR & Advertising at Chapman’s Dodge College of Film & Media Arts.
  • John Fabris, Public Affairs Manager at Irvine Ranch Water District. Leading a team of outreach specialists skilled in public affairs, social media, writing, graphic art and photography, John increases community awareness by developing and executing creative communication programs for the largest retail water district in Orange County. Before joining IRWD, John was Deputy Editor of the Orange County Register. He is 2019 President of IABC Orange County.

Jeff, John and their teams collaborated to create the videos, Journey of a Water Sample and Recycled Water, Green Communities, starring real water employees.

  • Sonja Morgan, Public Information Outreach & Education Officer at South Coast Water District. Sonja is an award-winning public relations, marketing, transmedia storyteller. As a water district Public Information Officer, she plans and implements comprehensive community relations programs and gets to go into some really cool places (like 100 feet below Pacific Coast Highway), often armed with her iPhone as a video camera. She is a member of the board of directors of 3CMA, the City-County Communications & Marketing Association.

Sonja’s Tunnel Outreach and Education Program, featuring staff-produced video, asked the question “How do you repair a tunnel 40-90 feet underneath nearly 200 multi-million-dollar cliffside ocean homes?” The answer: “Very carefully, and with a lot of communication.”

VENUE

Free parking is available on the top floor (only) of Chapman West Campus Parking Structure, approximately one block north of the Hilbert Museum at 230 N. Cypress St.

Thank you to the Hilbert Museum of California Art at Chapman University for generously hosting our first event of 2020 and allowing IABC Orange County to enjoy this unique environment, befitting the visual theme of this event. The Hilbert Collection — including oils, watercolors, sketches and lithographs of urban and industrial scenes, coastal views, farms, ranches and landscapes of everyday life — is a significant repository of images of the 20th century by California artists, celebrating the unique artistic and cultural development of the Golden State.

**This event may be photographed for use in IABC-OC promotional materials in print and online. By registering, you agree to be photographed for this purpose. If you prefer your photo not be used, please make arrangements when you check in at the event.**

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Date and Time

Location

Hilbert Museum of California Art

Chapman University

167 North Atchison Street

Orange, CA 92866

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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