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TechTalk: Optimization in Display Advertising

AppNexus

Wednesday, October 17, 2012 from 6:30 PM to 8:30 PM (EDT)

New York, NY

TechTalk: Optimization in Display Advertising

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Tech Talk: Optimization   more info Ended Free  

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Event Details

Hello avid learners!

AppNexus is hosting an Optimization Tech Talk to share how we’re creating statistically driven algorithms and applying them to massive data sets to improve results for advertisers and publishers. Discover how probability models, Bayesian hierarchy, and clustering techniques play a key role in determining the correct bid prices in real-time auctions.

Find out how AppNexus is using predictive modeling and machine learning to solve digital advertising’s largest challenges.

As always, pizza and beer will be provided.


Wednesday, October 17, 20126:30 PM - 8:30 PM EDT

AppNexus Office

28 W 23rd St. Floor 4

New York, NY

Have questions about TechTalk: Optimization in Display Advertising? Contact AppNexus

When & Where



AppNexus
28 W 23rd St
New York, NY 10010

Wednesday, October 17, 2012 from 6:30 PM to 8:30 PM (EDT)


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Organizer

AppNexus

AppNexus is today's most powerful, open and customizable advertising technology platform. Advertising's largest and most innovative companies build their businesses on AppNexus. 

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