In this full-day interactive seminar, we will explore the path by which a discovery becomes transformed through the stages of invention, commercialization and large-scale deployment. Our discussion will include: factors that influence commercial viability, various revenue models and pricing structures, and how timing of a product launch can impact market success.
About the Instructor:
Dr. Bellisario is the founder of Transtrategy Inc., a consulting firm specializing in commercializing technology in advanced materials and semiconductors. She has held executive strategy, marketing, and technical positions with major firms such as Intel, Analog Devices, BBN (Raytheon), Booz-Allan and Hamilton, as well as MIT and a number of startups. Most recently she managed MIT’s portfolio in Electronics, Communications, and Semiconductors encompassing over 500 inventions, where she licensed over 80 patents and cases in a span of 3 years. She is currently advising for the MIT Sandbox Innovation, working with startup grantee teams and advising the program on IP and business issues. Dr. Bellisario holds a doctoral degree in Mechanical Engineering, and an MBA from Sloan School of management, both at MIT.