Tech in Cannabis Marketing

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The Riveter: Marina Del Rey

4505 Glencoe Avenue

Marina del Rey, CA 90292

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Event description
We will talk about promoting cannabis before and after legalization and how can technology be leveraged to differentiate cannabis brands.

About this Event

Tech in Cannabis Marketing

About this event:

Why are we planning a cannabis marketing event?

Promoting cannabis products is highly regulated and many cannabis brands and dispensaries are trying to figure out the best way to reach cannabis consumers. This event brings together forward-thinking leaders from Media, Tech and Cannabis industry to share their experiences and talk about the most effective way to promote cannabis products and speculate on the role of technology in industry marketing trajectories.

Who are we?

ICVR is a forward-thinking company that develops VR/AR, interactive mobile apps and mobile games. Our applications have proven success in entertainment, gaming and healthcare industries. We offer personalized hands-on attention to innovative brands looking for ways to disrupt traditional marketing.

Points of discussion:

  • Legalization of marijuana and its effect on cannabis companies (before and after).
  • What did marketing look like before legalization and how has it changed/is changing?
  • What are the biggest issues/hurdles with cannabis marketing (legal & cultural)?
  • What are the best examples of effective marketing in cannabis space that you see (can include own companies). What works? What doesn’t work - what needs to change? How do we move the industry forward through the way we (cannabis companies) present ourselves? What’s holding it back?
  • Weedmaps/Eaze and other apps that help companies reach consumers, what are they missing and what does the industry need that isn’t there yet?
  • The importance of branding to cannabis companies.
  • What types of cannabis companies can benefit through digital/tech-focused marketing?
  • The cannabis space is very crowded right now and as the industry becomes more mature we can expect to see brands emerge as front-runners and others fall off. What role will marketing play in this and how to make sure your brand will prevail?
  • How do you see cannabis marketing evolve through leveraging tech in the future?
  • How do you envision legally the future of the cannabis industry and what timeline are we looking at (i.e. national legalization, etc)?

Speakers Panel:

  • Madeline Donegan - Global Brand Manager & Executive Director of Weedmaps Museum of Weed
  • Tobias Rich - President of Elite California
  • Madison Fiore - Director of Growth at Hawke Media
  • Emily O’Brien - Founder and CEO of MONDO
  • Joshua Otten - CEO of RONIN / Founder of PRØHBTD

Moderator:

  • Teju Owoye - Founder and President of Sulte Group

Date & Time:

November 12, 2019

6:00 PM – 9:00 PM PT

Location:

The Riveter

4505 Glencoe Avenue

Marina Del Rey, CA 90292

Date and Time

Location

The Riveter: Marina Del Rey

4505 Glencoe Avenue

Marina del Rey, CA 90292

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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