Tech In Asia Meetup Singapore: Data-Driven Approach to Growth
Wednesday, March 12, 2014 from 6:30 PM to 9:00 PM (SGT)
Next up for our Tech in Asia Meetup, we’re back in Singapore. We have invited Mr. Vinoaj Vijeyakumaar, co-founder and managing partner at [Sparkline Pte Ltd](http://sparkline.com/), to share with us how businesses can use a data-driven approach to create growth in sales. Mr. Vinoaj Vijeyakumaar will be touching on the following:
- The importance of measurement
- Looking beyond vanity metrics
- Setting a measurement framework that is right for your business
- Measure at all stages of the consumer journey (taken from my AMA responses):
- Post-Purchase Behaviour
If you are interested, join us on March 12, 6:30 pm at Singapore Polytechnic Lecture Theatre (LT) 17A. Tickets for Tech in Asia Meetup are free, but grab them fast while they’re available.
6.30 – 7.15pm: Registration
7:15 – 7.45pm: Keynote: Data-Driven Approach to Growth
7:45 – 8.00pm: Q&A
8.00 – 9.00pm: Networking & light refreshments
Lecture Theatre (LT) 17A
500 Dover Road
Profile Of Speaker: Mr. Vinoaj Vijeyakumaar
Vinny’s expertise lies in measurement, data analysis, and insights that deliver results. His philosophy is: measure, test changes for impact, and iterate. Prior to founding Sparkline, Vinny was at Google for five years in Australia, New Zealand, and Southeast Asia. There he provided strategic counsel to advertisers, agencies, and partners on free tools such as Google Analytics and Google’s Website Optimizer to increase website traffic and revenue, all without spending a single cent. Before Google, Vinny cut his teeth at startups in Australia as a web applications developer. His technical skills cover PHP, HTML, CSS, AJAX, jQuery, Ruby on Rails, MySQL, Apache, Amazon Web Services, Google Website Optimizer, and Google Analytics.
When & Where
Tech in Asia is an online technology news startup based in Asia, with team members all across the region. As a crew of journalists and bloggers with a passion for new ways of delivering the news, we’ve bonded together under one goal – to create a great Asia-focused tech news site to tell the world about the wonderful things that are happening here.