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Receive comprehensive, hands-on product training and learn best practices on how to use Tealium’s market-leading solutions to drive marketing effectiveness and ROI. Attendees will participate in an all-day training program lead by Tealium experts. Tealium University is lab-based and interactive. By the end of the day, attendees will have built solutions to some of the most common use cases and be able to apply them in their own digital marketing practice.
Customers attending Tealium University get to choose which sessions to attend. Design your course of learning around the topics that are most important to you.
Agenda Room 1 - Tealium iQ
Time
Topic
Objectives
09:00 - 09:30
Registration
09:30 – 10.30
Tag Management Concepts
Students will understand the key concepts of Tag Management interface and be able to navigate the Tealium iQ interface.
10:30 – 11:30
Designing Your Data Layer
Students will be able to specify and configure a Tealium iQ Data Layer.
11:30 – 12:30
Use Case: Initial Tag Configuration
Students will be able to Configure, Publish and Test their first Tag.
12:30 – 13:30
Lunch
13:30 – 14:30
Mobile Application Development
Students will understand the Tealium Mobile Framework and how it can be used to implement Tealium on Mobile apps.
14:30 - 15:30
Advanced Debugging and Troubleshooting
Students will be able to explain the use of various Extensions in Tealium iQ.
15:30 – 16:30
Tealium Tools
Students will be able to explain how to build tools within the Tealium Tools plug-in.
Agenda Room 2 - AudienceStream and Data Access
Time
Topic
Objectives
09:00 - 09:30
Registration
09:30 – 10:30
AudienceStream Concepts
Students will be able to explain the concepts of AudienceStream, and understand the different elements required to build use cases.
10:30 – 11:30
Use Case: Initial Implementation
Students will be able to set up data sources and the Tealium Collect tag in Tealium iQ
11:30 – 12:30
Use Case: Cart Abandoner Email Retargeting
Students will be able to configure and test a basic use case in AudienceStream
12:30 – 13:30
Lunch
13:30 – 14:30
Use Case: Omnichannel and Visitor Stitching
Students will be able to configure and test Omnichannel and Visitor Stitching capabilities of AudienceStream
14:30 - 15:30
Data Layer Enrichment
Students will understand how to use Data Layer Enrichment to leverage AudienceStream data in Tealium iQ
15:30 - 16:30
Data Access
Students will be able to explain the benefits and concepts of Data Access
Do you have questions about Tealium University Customer Bootcamp 16th March?
Contact Tealium
When & Where
etc.venues
Bonhill House
1-3 Bonhill Street
EC2A 4BX London
United Kingdom
Wednesday, 16 March 2016 from 09:00 to 17:00 (GMT)
Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences.
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