Skip Main Navigation
Page Content

Save This Event

Event Saved

Teach Me How to Moderate (Without Leading the Witness)


Wednesday, April 26, 2017 from 8:30 AM to 10:30 AM (EDT)

Teach Me How to Moderate (Without Leading the Witness)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member 1d 18h 36m $15.00 $0.00
Non-Member 1d 18h 36m $20.00 $0.00

Share Teach Me How to Moderate (Without Leading the Witness)

Event Details

Teach Me How to Moderate (Without Leading the Witness)


Teach me how to get to real, honest insights without leading the witness in your research efforts. Join for a crash course on moderating to gain actionable insights to improve marketing and content including customer interviews, internal stakeholder interviews, focus groups, etc. Learn how to ask questions without leading, and navigate a discussion with intent while maintaining natural flow. 

About Stacy Elsbury

Where She’s Been: In a psychiatric hospital, several agencies, and a global research firm, on both sides of the glass, and both sides of the law. 

Her Superpower: Connecting. Stacy’s a firm believer that when you start with the right ingredients, magic happens with very little work, but very big fun. Her vision for Good Run sprung from that belief, and an overwhelming urge to connect the dots of the research puzzle to build a better model. When she added the rest of the team to the GRRR pot, the recipe spoke for itself. 

Her Idea of a Good Run: Facilitating ideation. She’s an expert in youth and women’s research, known for navigating the tricky line between creative and business objectives during communications research, and a bit of a madwoman when it comes to innovation. But what really lights Stacy’s research fire is a room full of folks (who may or may not know how creative they are), a blank slate, and a challenge.

Off the Clock: You'll find Stacy on the clock. But on the clock, she's been known to eat her body weight in sushi and wash it down with a martini, dirty. Occasionally she'll run it off, but more often she'll think about running it off, and opt for another martini instead.

About Good Run Research

We help new brands build presence and established brands maintain relevance. We are Good Run Research & Recreation, and we’re about to rock your research world. We deliver creative, custom, qualitative solutions. Getting to know the people inside your consumers is our passion, and we’re seriously GOOD at translating what they say, do, think, and feel into actionable insight.

Whether you’re trying to gauge receptivity to a new product idea or brand message or you’re looking to tackle a business challenge, we’re GOOD at digging deep to understand what your consumers want, need and will respond to. We help new brands carve out a meaningful marketplace foothold and established brands identify new ways and targets to retain relevance.


Don’t delay, register today as seating for this event is extremely limited. 

Event Sponsor


AuthX is a full service digital agency focused on connecting brands in all industries to their users through valuable digital experiences. AuthX is skilled at designing and implementing digital marketing, content and technology solutions that meet current business goals, while also providing a foundation for the future. AuthX prides itself on bringing not just experience, but also the “vision” to drive a successful marketing programs for every one of its customers. AuthX has office locations in Richmond, VA, Washington, DC, New York, NY, and Lima, Peru. To learn more, visit

Have questions about Teach Me How to Moderate (Without Leading the Witness) ? Contact AMA-Richmond

Save This Event

Event Saved

When & Where

The Rec Room
4116 W. Broad Street
Richmond, Virginia 23230

Wednesday, April 26, 2017 from 8:30 AM to 10:30 AM (EDT)

  Add to my calendar
Teach Me How to Moderate (Without Leading the Witness)
Things to do in Richmond Class

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.