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Teach Me How: To Become an Organizational Brand

AMA Richmond

Wednesday, November 29, 2017 from 8:30 AM to 10:00 AM (EST)

Teach Me How: To Become an Organizational Brand

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Ticket Type Sales End Price Fee Quantity
Member Nov 28, 2017 $15.00 $0.00
Non-Member Nov 28, 2017 $20.00 $0.00

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Teach Me How to Become an Organizational Brand

Developing a Mission-Critical Brand and Business Strategy

Today’s strongest brands look for the connection between consumer needs and corporate conviction. These companies aren’t building portfolios of brands, they are the brand. They live their brands; aligning products, services, and employee culture to deep-rooted beliefs. These organizations act with a sense of purpose that makes them attractive to consumers, employees, and communities. They are driven by a clear sense of purpose – one that doesn’t change with every consumer whim or market trend. They are loyal to their core customers and that loyalty is reciprocated. Yet, how do you shift from investing heavily in that next catchy product brand to focusing your efforts? How do you become an organizational brand?

 

About Kelly O'Keefe

Kelly is the head of the Creative Brand Management track at the VCU Brandcenter. He performs executive-level branding advisory services working with both Fortune 500 companies and promising startups. His focus is on mission-critical brand and business strategy, outsourced CMO counsel and executive training. 


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When & Where


Markel
4521 Highwoods Parkway
Glen Allen, VA 23060

Wednesday, November 29, 2017 from 8:30 AM to 10:00 AM (EST)


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Teach Me How: To Become an Organizational Brand
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