Tea Revives the World: How the advertising industry taught us all to love t...

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Kislak Center at the University of Miami

Otto G. Richter Library

1300 Memorial Drive

Coral Gables, FL 33146

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Join us for an evening with Food Day 2019 Keynote Speaker, Dr. Erika Rappaport. She will present her talk entitled, "Tea revives the world: How the advertising industry taught us to all love tea" on Monday, October 14, 2019 at the Kislak Center, on the main campus of the University. The event will begin with a reception from 6:00-6:30, in which guests will have an opportunity to view a display of historical cookbooks, presented by our own Richter Library’s Special Collections.

Tea is the most popular drink in the world after water. There are countless different ways to brew, serve, and drink tea around the world, but more or less everywhere people think of this hot brew as a social drink that calms the mind, body, and soul. How did this happen? How did tea become one of the most global commodities in the world? Why do we see such similarities in how we think about tea across cultures and continents? This talk suggests that global advertising campaigns in the 1930s expanded tea markets and solidified the view that a cup of tea is reviving. The talk suggest that the history of tea helps reveal how big business, advertising and empires taught consumers around the world to love tea and acquire global tastes and a taste for globalization.

Erika Rappaport is a professor of history and the chair of the department of history at the University of California, Santa Barbara, where she teaches the history of food, imperialism, women’s history and British history. She is a California native, but spent four years living in Miami Beach, and teaching in the history department at Florida International University. She is the author of many articles and books on the history of consumer society, including Shopping for Pleasure: Women and the Making of London’s West End (Princeton 2000) and A Thirst for Empire: How Tea Shaped the Modern World (Princeton 2000).

Reception with food and beverage from 6pm - 6:30pm

Thank you to our generous partners and sponsors:

Date and Time

Location

Kislak Center at the University of Miami

Otto G. Richter Library

1300 Memorial Drive

Coral Gables, FL 33146

View Map

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