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Targeted Marketing Call

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Do you wonder if your marketing messages are hitting the mark?

If you work as a volunteer manager, development director, or nonprofit consultant —

— GET MORE website visits, inquiry rates, newsletter opens and more with a Targeted Marketing Call

Nonprofit professionals are taught to write with urgency to and promote their success stories, and that's good advice — but it's only 50% of effective copy writing. The other 50% is all about your stakeholder: if you don't address their needs, goals, priorities, your messaging will not produce the results that you need.

If you would like to increase your marketing copy's reach, you will benefit from a Targeted Marketing Call.

The call is a one-hour personalized deep dive into targeted messaging. We'll cover basic targeted copywriting techniques, and spend the rest of the call reviewing and retooling your own marketing materials for the greatest impact.

Here's what's covered on the call:

Targeted Marketing Basics: you'll receive an online review of the principles and techniques needed to grab your stakeholder's attention. Once you know the essentials, you will find it easier to apply this method to your own writing.

The Stakeholder Profile: you'll start to build a persona for your ideal volunteer, donor, or client. Creating this profile allows you to write clear, specific messaging that appeals to your most important stakeholders.

Your Own Material: you'll have an in-depth assessment of any marketing copy that you have posted or are writing right now, Get the feedback you need on what’s working well — and where to retool for greater impact.

This offer ends Friday, September 8 — but there's an EARLY BIRD BONUS:

Register by Friday, August 18 and receive two 15-minute follow up reviews. These check-ins will ensure that you're on track to creating high-impact messaging! (That's a $50 value on top of your investment in the call.)

This is a time-limited offer. Claim your call today!


Targeted Messaging Calls are modeled after Twenty Hats’ popular coaching sessions for volunteer managers. Now you, too, have access to the same proven methods for expanding your professional skills.

Take a look at these comments:

The coaching sessions with Elisa were so helpful. I learned that by asking the right questions I had the power to solve problems. The forms and the questions that Elisa asked allowed me to get clear on the root of the problem. I was better able to see solutions and instead of getting lost in the weeds. The techniques that Elisa has shown me I have used in other aspects of volunteer management and even in my personal life.

— Jessica Greenlaw, DuPage Children's Museum

You receive support and direct, honest feedback in a neutral setting that’s outside of your work environment. The coaching has helped me to understand my priorities and then truly go after them and do them instead of just talking about them.

Barb Sheffer, CVA

Elisa’s coaching helped me tease out my desired end result, break down my goals in to accomplish-able steps and set more realistic timelines. I learned to set aside the work that was over-complicating or distracting me. I feel more confident and capable thanks to Elisa’s support. I came away with an abundance of new tools to keep me feeling engaged and passionate about my profession.

— Stephanie Bolson, Multnomah County Dept. of Criminal Justice


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