This class explores the resources available through the library to prepare or purchase a targeted list of consumers that may be interested in your product or service. Focusing on both the U.S. Consumers/Lifestyles module and the New Movers/ Homeowners module of ReferenceUSA--this class will explain the type of search criteria available and present tips about how to most efficiently use these resources to compile a targeted listing of potential customers. The SRDS Direct Marketing List Source database of mail list vendors will also be demonstrated.
Presenter-Heather Sharpe, DSBC Business Reference Librarian
Location—Lancaster Public Library, 2nd floor Computer Training Room